2016 And The Global Footwear Industry And Sports Industry Development Forum Opens

2015 is the most difficult year for Chinese footwear industry in recent years. Sales revenue growth continued to decline in the same period last year, although consumption is still upward, but growth is weak, exports have seen a rare negative growth, import consumption is still growing at a high speed. 2016 is a crucial period for the continuous transformation of the old and new driving forces of the footwear industry in China and the positive reshaping of the new competitive advantage. The overall downward pressure on the footwear industry is relatively large, but the field of sports shoes has been improving for two years, especially the sports brand and sports industry cluster represented by Jinjiang. In this context, China Leather Association footwear Specialized Committee, shoe materials Specialized Committee 2016 and the global footwear industry and sports industry development forum were held in Jinjiang, China's shoe capital. With the theme of "taking advantage of one area and leveraging", the conference has attracted more than 400 sports industry experts and business representatives from various parts of the country and regions such as Italy, Vietnam, South Korea and Taiwan.

The theme of this conference is "one area and one way to take the leap". Guo Zheng Jin, chairman of the footwear industry association of Taiwan, puts forward that the "one belt and one way" strategy can boost the Chinese shoemaking industry to seize overseas business opportunities and promote capital cooperation between the two sides. Shoemaking industry, especially shoemaking, shoe machine, Shoe material The three life communities should use intelligence to strengthen their resilience, strengthen their competitiveness, and make use of the favorable economic platform along the way to expand overseas markets. The shoemaking industry should also make good use of Internet +, electricity suppliers and cross-border platforms, and sell Chinese made goods to the vast market along the way and along the line.

Zhang Shihuan, President of the Chinese branch of the Korea international cultural exchange agreement, believes that the core issue of the sports industry in China and Korea is to compete with the global sports industry in the light of what competitive advantages are. When Nike and ADI and other global enterprises dominate sports and IT, the Korean sports industry has excellent competitive ability and international reputation, and has the conditions and possibilities to enter the global market. He put forward three suggestions: separate the 3 main themes of operation (technology integration, capital integration, multiple supply), local based global manipulation, macro coordination and internal refinement of brand marketing, and hope that China and South Korea will work together to move towards a strong sports industry.

In " The Belt and Road Initiative "Under the background of the new opportunities for China's sports industry chain, China Leatherwear Duan Limin, vice president of the footwear industry research institute, said that enterprises should first understand trade rules and future trends, pay attention to the international division of labor and the positioning of the industrial chain, and shift to the upstream of the value chain. In addition, Qi Xiaoxia, the Secretary General of the national footwear Standardization Technical Committee and Yang Hong, deputy general manager of Vietnam Ping Xian shoe factory, also proposed suggestions for China's shoe enterprises to go out of the standard setting up, integrating into the local market and investing in business.

Vietnam is one of the fastest growing countries along the belt. As the second largest footwear exporter after China, the footwear industry has become one of the three pillar industries of Vietnam's exports. Nike, ADI and other world famous brands have transferred their orders to Vietnam. These brands account for over 50% of the world's capacity in Vietnam, and this trend will further expand. Hu Zhiming, President of the Chinese Chamber of Commerce in Vietnam, Miu Renlai, said: "Vietnam has a wealth of labor resources, the average labor age has a more obvious advantage, labor efficiency is also rising, Vietnam's labor cost advantage is more obvious than other countries, which let Vietnam be concerned about shoes and other labor intensive enterprises." After Vietnam's accession to the TPP, most of the footwear industry tariffs dropped from 37.5% to 40%, and a few will drop to zero after 7 years, and export competitive advantage is obvious. At the same time, Vietnam's footwear industry is highly polarised. Miao Ren Lai suggests that Chinese shoe enterprises should understand the local formats and needs, assemble their own footwear industry's competitive advantages, identify the location between the two, and expand their development.

It is noteworthy that during the conference, the China Leather Association shoe material Specialized Committee set up the fiberboard working group and the outsole working group, and elected the chairman of the Jiangyin special board Co., Ltd., Chairman Yang Yang Zheng, and general manager of Mao Tai shoe materials Co., Ltd., Jinjiang, Ding Sien as the group leader. The working group introduced the relevant work regulations, discussed the common problems of the industry development, put forward suggestions on the direction of the work group, and made clear the priorities for several years. During the meeting, the participants also participated in the eighteenth China (Jinjiang) international footwear industry (Sports Industry) fair, and visited Anta and 361 factories.