Martha Department Store'S New CEO Rectification Department Reorganized Women'S Clothing And Then Reduced Prices

The high-end chain stores should be the most sad in retailing industry. Even the biggest retail department in the world released the news of declining performance, which stimulated the competition to some extent.

And Marks&Spencer Martha department store has been the main Department of growth. Clothing department The continuous decline has changed into many other functions. The new CEO Steve Rowe finally paid no attention to the importance of the women's clothing department.

It is reported that, due to two weeks ago earnings report, Martha department store attacked by investors, especially after the women's clothing team, the new CEO is ready to reorganize the women's clothing team. It is reported that in the earlier attack, there was a big disagreement over the design style and pricing of Martha's women's clothing.

Therefore, in this rectification, Marks&Spencer Martha department store Decisions will be made by category rather than by brand. In addition, the group has dealt with the brand of many brands including Per Una, Indigo and so on. In order to adapt to the low price of competitors, at the same time, it will establish a better consumption image among consumers.

At the same time, the restructuring will involve about 200 job transfers, but the group promises not to design it. Layoffs 。 If classified according to category, this will mean that the business of the group will be further refined. For example, underwear design will be responsible for the design and publicity of underwear brand, rather than the previous unified design by the clothing department.