Transformation Of Smart Shoes: Traditional Footwear Enterprises Have Natural Advantages.

"Transformation" is a frequent term in the capital market, which everyone knows, but it's not easy. How many excellent traditional enterprises fail to develop opportunities or fail because of the failure of pformation.

Those bloody lessons are warning enterprises managers to think deeply about "where to turn and how to turn" before pformation.

In Putian, there are thousands of enterprises producing shoes, and the strength of manufacturing is self-evident. Nowadays, these traditional footwear enterprises are in a dilemma in the face of pformation problems.

As the president of Putian Footwear Association, Mr. Chen Wenbiao not only made the first step in the field of intelligent shoes, but also actively guided other shoe enterprises to pform through their own experience.

Based on this, double Chi has also developed intelligent shoe incubation platform.

The intelligent shoe incubation platform is supported by the Putian Footwear Association at the back. It can borrow local shoe industry resources, including the double car enterprises and the support from Shanghai, Shenzhen and Fuzhou software teams. The main purpose is to let shoe enterprises develop in the direction of intelligence, get rid of the majority of small shoe enterprises' dependence on foreign trade orders, and enhance the competitiveness of shoes enterprises.

According to the data from relevant market research institutions, the global shipments of wearable devices in 2013 were 9 million 700 thousand, compared with 22 million in 2014, with an estimated 135 million in 2018.

In the field of smart shoes, according to the "2014-2017 China family safety market survey report" released by authoritative Market Research Institute, China will usher in a rapidly rising blowout era of personal positioning products.

It is estimated that the annual sales of intelligent positioning shoes will reach 130%. It is estimated that the market will reach 500 billion passengers by 2017.

Industry insiders said: "what wearable products originally will have wearable devices in the future, and the huge cake can be imagined."

The wearable industry has broad market prospects, and has won great support and support from the state.

In December 14, 2015, the Ministry of industry and information issued the action plan (2015 - 2018) for the implementation of the Ministry of industry and information, put forward the overall objectives and seven action plans, including the development of intelligent hardware innovation and development plan, and vigorously developing intelligent manufacturing equipment and products.

As a traditional shoe enterprise, the pformation of intelligent shoes has the advantages of natural supply chain and sales channels.

Take the double speed enterprise as an example, at present, its production line produces about 1300 million pairs of intelligent shoes every year, a large part of which are foreign brands' OEM orders.

In the exploration phase of intelligent products, in addition to developing the product line of its own brand, the company adopts the way of cooperation with some Internet Co at the same time, combining the strengths of the manufacturing industry, shoe design and component plan, with Internet Co's strong point -- software development, and promotes the joint operation after production.

In terms of sales channels, traditional shoe companies

The advantages are not only in quantity but also in levels.

For example, online Taobao chips, official platforms and third party e-commerce platforms, as well as offline retail partners.

In addition, there are some channels for operators, such as sending messages to parents automatically after entering the school, through the school communication business.

For the deep winter tradition

There is no shortage of companies that see clues before the industry falls to the freezing point and advance the layout of the pformation ahead of schedule.

The successful pformation of these enterprises has also pointed out a way for shoe manufacturers who are in trouble.

Recently, along with a wave of "Internet +" wave, the wearable devices in the subdivision area are like a pig standing on the draught.

Whether the media, investors, entrepreneurs, or technology giants, for wearable devices are extremely excited.

In Putian, there are thousands of enterprises producing shoes, and the strength of manufacturing is self-evident. Nowadays, these traditional footwear enterprises are in a dilemma in the face of pformation problems.

As the president of Putian Footwear Association, Mr. Chen Wenbiao not only made the first step in the field of intelligent shoes, but also actively guided other shoe enterprises to pform through their own experience.

Based on this, double Chi has also developed intelligent shoe incubation platform.

The intelligent shoe incubation platform is supported by the Putian Footwear Association at the moment. It can borrow local shoe industry resources, including dual business and support from Shanghai, Shenzhen and Fuzhou.

In the direction of intellectualization, we should get rid of the dependence of most small and medium shoe enterprises on foreign trade orders, and enhance the competitiveness of shoe companies.

As a traditional shoe enterprise, the pformation of intelligent shoes has the advantages of natural supply chain and sales channels.

Take the double speed enterprise as an example, at present, its production line produces about 1300 million pairs of intelligent shoes every year, a large part of which are foreign brands' OEM orders.

In the exploration phase of intelligent products, in addition to developing the product line of its own brand, the company adopts the way of cooperation with some Internet Co at the same time, combining the strengths of the manufacturing industry, shoe design and component plan, with Internet Co's strong point -- software development, and promotes the joint operation after production.

In terms of sales channels, the advantages of traditional shoe enterprise channel resources are not only in quantity but also in levels.

For example, online Taobao chips, official platforms and third party e-commerce platforms, as well as offline retail partners.

In addition, there are some channels for operators, such as sending messages to parents automatically after entering the school, through the school communication business.