Friends Of The Shares Want To Break The Topic Of Traditional Department Store Pformation Force Is Very Sufficient.

In February this year, Hu Zi Jing clearly put forward the theme of comprehensively promoting the pformation of enterprises to full channel retailers. One important step is to take advantage of the internet tool in 2016, to speed up the integration of online shopping and offline integration, to enhance the upgrading of traditional businesses, and to promote the pformation and upgrading of enterprises to all channel retailers.

"Friends of the micro shop" under this background.

During the recent two sessions of the national "two sessions", Hu Zijing, chairman of the company, declared publicly that ten thousand micro stores would be set up so that ten thousand people could become shopkeepers.

In April 26th, Hu Zi Jing revealed that the plan is now being implemented, and the "friend a micro store" system of the friend's shares will be formally launched in April 28th.

It is worth noticing that after analyzing the mode of the friend's Micro store, the reporter found that once the friend's shop has been successful, the friend's shares will form a full channel coverage under the online and offline businesses, which will consolidate the traditional department stores, and form another "mixed" brand new format on the line, which will become a new profit growth point.

Hu Zijing also revealed that you will assume the responsibility of how to pform and upgrade traditional department stores in the Internet + era.

The first ten thousand micro stores were launched, but the current growth rate has far exceeded this figure.

According to Hu Zijing, the original plan of the friend's Micro store project was to open 10 thousand micro stores in the first phase. The first batch screened 220 "friends and micro shopkeeper" from within the company, and each micro manager launched 50 people into the society to start a business, thus forming 10 thousand friends' shop manager matrix.

But the actual development is much faster than the plan.

According to Cui Xiangdong, vice president of the company, he started trial operation in the afternoon of April 19th, and registered 10 thousand people in the afternoon of April 22nd. By April 26th, the registered store manager had reached 30 thousand.

Hu Zijing introduced, the friends of the micro shop will be friends of the department store store brand merchandise resources to protect the micro shop manager's business, and now reject the popular form of profiteering.

The products of friends shop are all products of different categories selected under different stores of the friends of Al Arab.

In the future, it will speed up the sale of all offline stores in the shop, and constantly enrich the category of commodities. It will focus on the collection of new products from all friends of the shop.

According to its introduction, the so called

It is the online distributor of the friend's stock. It does not need to store goods and any cost. "One key shop" can achieve the 8%-40% of the gross profit of the commodity after the sale is realized.

You shop has a single layer distribution mode, and there is no commission relationship between the shop managers at all levels.

Hu Zijing introduced, the friends of the micro shop will be formally launched in April 28th, and then on-line products will reach 10 thousand single products, the future will increase to 5-10 million single products.

As a traditional department store retailer, the company has been exploring pformation and upgrading with internet plus.

Earlier, friends of the Arab Israeli shares announced the investment of 100 million yuan to develop friends of the cloud business.

In February of this year,

Clearly put forward the theme of comprehensively promoting the pformation of enterprises to full channel retailers. One important step is that the company will make full use of the internet tool in 2016, combine its main business with the retail industry, accelerate the integration of online and offline businesses, enhance the upgrading of traditional businesses, and comprehensively promote the pformation and upgrading of enterprises to all channel retailers.

"Friends of the micro shop" under this background.

"Internet +, add exactly what, how to add? This is all domestic.

People are thinking about the problem.

Hu Zijing said.

"Many people are talking about how much money to burn." I've been doing business for so many years and never thought about going to burn money. I want to make money, but now many people are thinking about burning money when they talk about the Internet, and then hope to make money in the capital market.

Hu Zijing said he thought many of his peers had gone wrong in the process of pformation and upgrading, and he hoped that the company could get out of another way.

He understands that the Internet + of traditional commerce is built on the advantages of traditional commerce itself, and it does not need a lot of blind investment. It can also realize the elements of expanding sales, increasing profits and solving employment, which traditional businesses have always valued.

Hu Zi Jing expects that the company will become the core of the online extension of the friend's shares. By the end of this year, 100 thousand micro managers will enter the shop, and the company will not only introduce the products from its offline stores to the shops, but also link up its platform products such as friends ATT, foreign exchange and overseas purchase, so as to realize the true full channel coverage.