Carrefour'S Full Store Tested Water In The Second Half.

Although Carrefour business started late in China, we have done a lot of research on this topic. In Europe, Carrefour business model has been very mature. Carrefour's business model in China Europe It's a bit similar, but it only adds some localization experience.

Not long ago, Carrefour's electricity supplier director, Kai Kai, said that Carrefour's business layout will extend to major cities around the world this year. If you open Carrefour's official website or APP, you can see that online shopping has already been made in Beijing and Shanghai. In June last year, Carrefour officially opened the electricity business in Shanghai; last December 28th, Carrefour The online shopping mall APP is officially launched. Various moves show that Carrefour, who has a cautious attitude in the field of electricity providers, will finally take the business as a matter of fact.

Carrefour business is attributable to the new format sector, the Chinese District CEO Tang Jianian personally. This also reflects the whole Carrefour Group's attention to the electricity supplier.

But the problem is China. Electronic Commerce After more than 10 years of attack, the power of the major camps has tended to balance: Ali, Jingdong and Suning have become the first tier electronic business platform; the electronic business platform of flying cattle Network, cloud monkey and tangle dog is the second tier camp; the remaining "helpless" most of them are third camps.

If Carrefour China electricity supplier "portrait", it should be like this:

1, the basic mode: Based on the entity store O2O mode, online order, store pick up or online order, store door-to-door.

2, commodity characteristics: at present, there are more than 13000 SKU on the line, of which more than 3000 private brands and imported goods are the dominant commodities. Plan the number of future merchandise and store synchronization.

3, user interface: according to the different business area of the user, display differentiated goods, with the help of CRM system to achieve "1000 faces" user interface.

4, logistics mode: after the user orders, the system will distribute orders according to the order information, and store the nearest store from the designated delivery address as the "post warehouse" of the electricity supplier. There is a special team picking the goods according to the order. Then the outsourced third party distribution team delivers door-to-door, or at the store service desk waiting for users to mention it.

5, the operation team: Carrefour electric business personnel mainly focus on the operation level, unlike Jingdong, Ali and other traditional electricity providers, Carrefour electricity providers will outsource IT and logistics, thereby reducing human capital and investment in fixed assets.

Carrefour is eager to fight in the electricity business. How does it want to play? With this question, he interviewed the chief executive of the Carrefour, Ying Kai, who said that Carrefour's electricity supplier mode was summed up in one sentence: that is, the localized application of the European model.

Although Carrefour business started late in China, we have done a lot of research on this topic. In Europe, Carrefour business model has been very mature. Carrefour's business model in China is somewhat similar to that in Europe, but it only adds some localization experience.