Nanjing Golden Eagle Shopping Center "Change" Breakthrough Is Imperative

The department store industry is booming. In 2013, a total of 24 well-known traditional department stores were closed, a total of 23 in 2014, and a well-known tradition in 2015.

63 stores have been closed, and a group of simple data has taken away the life of the department store which once had boundless scenery.

In such a situation, the golden eagle is going to go upstream and dare to pform. Maybe in many respects, there is still a lack of golden eagle's pformation. But no doubt in the crisis of traditional department store, Golden Eagle has survived.

The department store industry is booming. In 2013, a total of 24 well-known traditional department stores were closed. In 2014, there were 23 altogether. In 2015, the number of famous traditional department stores closed to 63, and a group of simple data took away the life of the department store that once had boundless scenery.

In such a situation, the golden eagle is going to go upstream and dare to pform. Maybe in many respects, there is still a lack of golden eagle's pformation. But no doubt in the crisis of traditional department store, Golden Eagle has survived.

The whole life center, as the name implies, will cover a variety of formats related to life. It is a combination and a pformation in the way of operation.

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Xinjiekou store has joined Lumei Yi movie city and G-mart supermarket.

After years of restructuring, Golden Eagle still stands firm like an eagle.

Commercial real estate, and occupies a unique and unshakable position, golden eagle is not only alive and thriving, this point from this year's opening of the Jiangning Golden Eagle full of people can be seen.

Since the first Golden Eagle store in Xinjiekou began in 1996, the Golden Eagle Business Group has gradually expanded its footprint to Jiangsu, Anhui, Kunming, Shaanxi, Shanghai and four provinces and cities based on the Nanjing stronghold.

Data show that as of May 2015, the number of National Golden Eagle self operated stores has reached 29. Among them, Hefei Baihua well and Dadong men shop were suspended in May 10, 2015 due to disputes over property rights.

In 2013, Jinying commerce put forward the concept of "whole life center", which is used to describe the large volume, multi format, intelligent, all guest and one-stop consumption business mode established by golden eagle in the city center or sub urban center. Its business mode is not only for general merchandise, but also for leisure, catering, parent child education, health care and so on.

The introduction of this concept symbolizes the "one foot" of Jinying commercial and trade has crossed the circle of traditional department stores.

In April 2014, Nanjing Jinying Xinjiekou store B was officially opened as "the flagship store of the whole life". The whole life format accounted for 31.8% of the total business area of Xinjiekou store.

The combination of rich formats can effectively attract young fashion consumers.

Since its opening, B has been improving its business performance month by month, further consolidating the market position of Golden Eagle Business in Nanjing.

Moreover, the opening of Nanjing Xinjiekou all life center store has been recognized as the end of the Golden Eagle department store.