In 2016, Jinjiang Will Vigorously Promote The Development Of Sports Industry And The Construction Of Sports City.

The action plan for the construction of sports city of Jinjiang in 2016 (hereinafter referred to as the "plan") has been promulgated recently. It will vigorously promote the development of sports industry and the construction of Sports City Based on the comparative advantage of Jinjiang.

Industrial city interaction

Integration and development

The sports industry is Jinjiang's first output value over 100 billion yuan, and it is also one of the most distinctive characteristics of Jinjiang city.

After more than 30 years of reform and opening up, the sports industry in Jinjiang has accumulated a solid foundation, forming a complete sports industry chain and cultivating the brand of sports shoes and clothing.

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, Guai bird (603555, stock bar), Jordan, etc., the famous soccer brand Carle beauty, climbing climbing, fitness equipment brand Shuhua, swimsuit brand HOSA and other famous enterprises.

In 2015, the total output value of the sports industry in Jinjiang exceeded 110 billion yuan, accounting for 29.7% of the city's total output value; the sports industry added value was 38 billion yuan, accounting for 23.75% of the city's GDP; there were 42 state-level sporting goods brands, 21 sports goods listed companies, and 1 outbound sports fitness entertainment enterprises serving the whole country, 1 enterprises became the official sponsor of the Rio Olympic Games, and 2 enterprises became sponsors of the Olympic Committee of China.

With the development of sports industry, the pace of sports city construction is also accelerating.

It is understood that the purpose of developing sports city construction activities is to gather and integrate various elements and resources of sports industry, improve public cultural facilities and research platform, promote leading enterprises to take the road of international development, create a number of distinctive and influential sports and sports tourism brands, and build Jinjiang into a city with unique charm and livable industry on the west side of the Straits.

According to the plan, the construction of sports city will take the "production city interaction and multi industry integration" as the main line, take the competition performance as the leader, take the sports exhibition as the node, take the project construction activities as the support, take the national fitness activities as the foundation, take the sports tourism activities as the special colors, and carry out a series of activities in a planned and step way according to the idea of "monthly activity and node climax".

Six series of activities

Run a sports city

It is understood that around the goal of building a sports city, Jinjiang will carry out six major activities, including sports exhibition, competition performance, project construction, platform construction, national fitness and sports tourism.

Among them, in the sports exhibition, the Jinjiang Maritime International Road Sports Festival will be held in 2016. In the competition performance, it will participate in 2016 international competitions such as the international maritime road cycling race, the International Half Marathon, the global Chinese Taekwondo competition, the CBA maritime League, the national Beach Volleyball Grand Slam, the national fitness and Fitness Championships finals, and a series of provincial events in Quanzhou.

In the aspect of project construction, we will carry out pilot work on Sports featured towns, create "national famous brand building demonstration zone for shoes and clothing industry", guide and support sporting goods companies to apply for "sports industry demonstration base", build high-level public sports venues and facilities, build 40 grass-roots sports facilities projects, and promote campus sports facilities construction.

In terms of platform construction, we will revise and improve the preferential policies for the development of sports industry, promote the establishment of sports industry investment funds, and explore the establishment of sports commodity e-commerce platform and sports industry research platform.

The national fitness program will focus on such activities as the National Games, mass sports activities, enterprise sports activities and campus sports activities.

Sports tourism activities will rely on rich natural resources such as purple cap mountain and Wai tou wan to create Provincial Sports Tourism Leisure base, and create a special event brand combining traditional sports festivals with tourism and leisure activities, such as lions, five ancestor boxing, dragon boats, and water catching ducks.

In addition, in order to ensure the smooth implementation of the plan, Jinjiang will adjust and enrich the "Jinjiang development sports industry leadership group", set up the "Jinjiang sports industry development sports city leadership group", compile special sports planning, rely on professional training base, and implement corresponding personnel training plan.