Jingdong And China Leather Association Jointly Push The Development Of Leather Industry.

Recently, Jingdong and the China Leather Association signed a strategic cooperation agreement in Beijing. They will jointly select high-quality businesses and high-quality leather products for consumers, enhance the consumer experience through the way of marking the "real leather label", create a comfortable consumption environment, and promote the quality maintenance and upgrading of leather products.

According to the contents of the agreement, Jingdong will cooperate with China Leather Association to mark the leather products of clothing, shoes, bags and other articles in Jingdong platform. At the same time, it will work together to promote the healthy consumption concept of leather products.

The China Leather Association was founded in 1988. It is a national social organization in China's leather industry, which is p regional and inter departmental, regardless of its economic nature.

With more than 1300 member units, it has extensive influence in the leather industry.

In 1994, the China Leather Association registered the "genuine leather logo" certification mark at the Trademark Office of the State Administration for Industry and commerce. It is one of the first certification marks in China, and has been registered internationally in 18 countries and regions.

All along, Jingdong always adhered to quality first, and constantly gathered all social forces to continuously improve Jingdong quality ecosystem.

The sign is used to prove natural.

The material of Mao Pi and its products is suitable for natural leather, shoes made by Mao Pi, bags, garments and other leather (Mao Pi) products.

Leather products such as "genuine leather logo" indicate that the product is made of natural head leather, and the product is of good quality and has a better after-sale service system.

The use of leather labels should be strictly examined by China Leather Association to ensure product quality.

In 2015, Jingdong launched the "quality insurance" and won the "quality insurance".

"Guaranteed commodity commitments conform to national standards and commodity presentation descriptions, so as to help consumers select excellent quality products.

Jingdong will continue to strengthen the "360 degree quality assurance system" that runs through all aspects of the business process. It will continue to create a safe and safe shopping environment for consumers with high-quality products and services, and provide quality online shopping experience.

Jingdong will cooperate with China Leather Association to establish "Jingdong mall"

Quality business quality alliance.

On the Jingdong platform, on the platform of the China Leather Association, the company will carry the certification mark on the page to facilitate consumers' choice.

In addition, Jingdong will also assemble all the products approved by the "genuine leather logo", open the "leather Museum" and other special area pages, and promote the continuous improvement of product quality.

The vice president of Jingdong group, vice president of the Jingdong group, and Xin Li Jun, President of the clothing and home business department of Jingdong mall, said that Jingdong adhered to the principle of "quality first". Through cooperation with the China Leather Association, leather products were certified for the leather products of Jingdong platform to ensure product quality and enhance consumption experience.

The strategic cooperation between Jingdong and China Leather Association marks the further development of Jingdong in the field of quality control.

Jingdong will further cooperate with the association to attract more high-quality merchants to enter, and provide more abundant leather products choices for Jingdong consumers.

Su Chaoying, director of China Leather Association, said that the real leather logo is an excellent group with 465 enterprises and 508 brands. It shows three points to consumers: 1. products are made of natural head leather, 2. are of good quality, and 3. are better after-sale service systems.

The real leather logo plays a positive role in cultivating independent brands, correctly identifying the leather attributes of products, guiding consumption and safeguarding the legitimate rights and interests of buyers and sellers.

The conclusion of the cooperation framework agreement marks the formal opening of substantive cooperation between the two sides, which is of great significance for creating a healthy network consumption environment, advocating good faith management, promoting domestic brands and stimulating terminal consumption.

The ultimate benefit will be the vast number of consumers and many high-quality brands.

The cooperation between the two sides is a good start. Next, the two sides will actively strive to build and build a new platform for cooperation and development, and enhance the level and level of cooperation in resource utilization and whole process services, so as to provide more valuable services to consumers and businesses.