Happy Mickey Joined CCTV To Open The Brand Era Of All Media

Recently, happy winter children's shoes 2016 winter new product conference was held in Jinjiang.

Around brand year, commodity year and new year's day, happy Mickey raises the connotation of brand comprehensively and opens up the era of brand all media.

It is reported that in 2016, happy Mitch plans to invest strategically.

And through the "CCTV children + local children + national website + children's industry website + WeChat micro-blog self media" and other media matrix, a comprehensive integration of three-dimensional communication.

"Market opportunities are at hand. We need to take action when other competitive brands are still watching."

Qi Kangfeng, general manager of happy Mitch, looks at the implementation of the "two child policy".

There will be unprecedented competition in the market. How to stand out in the homogenized products is the key to quality, but marketing is the key to winning.

At the new product conference, happy Mitch formally signed strategic cooperation with the exclusive channel agency of CCTV children's channel.

Qi Kangfeng introduced that the advertisement will be broadcast from June 21st to August 20th, locking down the golden season of summer vacation, and concentrating on the brand image in the time of high ratings of "animated projection", and accumulating more brand awareness and reputation for happy Mickey.

In addition, happy Mitch also has strategic cooperation with authoritative media such as newspapers, magazines, micro-blog tuba and WeChat.

While increasing brand promotion, happy Mitch also upgraded the product supply chain comprehensively.

Qi Kangfeng introduced that the overall commodity plan dominated by commodity planning has been implemented. The leather shoes research and development center of Chengdu has been formally established. The perfection and subdivision of leather shoes, cloth shoes and sports shoes will help happy Mickey to further manage category products and tap the market potential of the category.

"The parent child culture series launched by this order is to meet the interaction between parents and children, and promote the main products of parent child culture consumption."

Qi Kangfeng said, "take the market."

As the core, happy Mickey will develop more mainstream products suitable for the current consumption culture in the future.