Focus On Chinese Original Design Crossover Creative Life More Grounded

In recent years, the speed and scale of China's economic pformation have shown the great encouragement and demand of the local market for fashion and creative industries. From the past quantitative demand and rigid demand to the pursuit of fashion, individuation and diversification, and the emergence of new business models such as internetworking, O20 and collection stores, many brands, designers and emerging forces have also developed rapidly.

In particular, the independent designer brand is expected to continue to grow in the next five years, with a growth rate of about 20% per year.

The participation of designer brands shows that China's attention to the design and creative industries is becoming more and more obvious. We also hope to use this platform to support China's original designer industry through our strength.

The relationship between fashion and life is inextricably linked. Today, with the popularity of personal consumption demand, the circle of new youth is to be "interesting, material and sentiments". Under the promotion of the concept of cross border symbiosis of fashion, art, design and life, the Shenzhen Trade Fair has launched a comprehensive experience space with creative life as the core, integrating cross boundary resources such as watches, accessories, Henggang glasses, handbags, crafts, household goods, etc., to create cross-border works with many designers and artists.

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Also quickly become a new window for many new designers, especially the original designer exhibition area, the "future star", "Lai Xiu fashion innovation Pavilion", and the Dongyang international exhibition area. It has gathered a large number of independent original designer brands with excellent design strength, such as Ripoff's, Assia, purple Chen, Su SUZA, very clever silk, MAO Mau, bycherry&co, HuiChi, we, KISMAN, milida, leisure, INNIKALLI, jasmine MORAN, YOENTRI YOENTRI, pomegranate wood, traces, ghosts, pits, pits, Jones, pits, pits, Jones, pies, Jones, Jones, 101,

In addition, the theme of "wisdom East" is the 2016 big wave Cup China.

The competition will also make its sixth appearance, involving more than 1200 designers, with the largest scale and level.

The Shenzhen Trade Fair will create an ample and diversified platform for display and business landing.

In the new field of private customization, the organizing committee has also joined hands with Tai Wo Yang, Wei long, blog / cloud clothing, Gu ran and other enterprises to create a "private custom exhibition area". With the theme of "making the custom plug in the wings of science and technology", we invite the senior craftsmen to display the pure craftsmanship on the spot and show China, consumers and the same industry all over the country.

The technology level and service level allow the audience to experience customized consumption in the era of technology, to meet the diversified needs of consumers, and to provide customers with distinctive personalized products.

In addition, in order to promote fashion consumption, the organizing committee has launched a special activity that is "seeing the fashion and enjoying the fashionable consumption". Many famous brand enterprises in Shenzhen have set up "fashion POP-UP" (global popular form) to create personalized fashion consumption, quality consumption and Internet consumption, and strive to meet diversified and personalized consumption needs, bringing consumers a multiple experience of creativity and fashion.