How Should China'S Textile Enterprises Face The Gradual Change Of Overseas Market?

Now, "

"The move has attracted close attention from the global market. The ups and downs of the political situation have cast a shadow over the European economy, and the economic changes in the post crisis era continue to ferment.

In the face of varied and fluctuating global markets, how to grasp and adapt to the market demand is becoming more and more important. In this process, professional exhibition platform, especially a platform for viewing the wind and understanding the market changes, is very precious.

As the traditional platform for the industry to open up the North American market, the seventeenth China

The Trade Fair (New York) and the New York TEXWORLD apparel fabrics exhibition, the New York international fashion sourcing Exhibition (APP) and the New York international home textile purchasing Exhibition (HTSE) (New York exhibition) will be held in New York Jiewei Convention and Exhibition Center in July 12th.

Although the international political and economic situation is extremely volatile, the China Textile Industry Federation still leads enterprises to expand their territory on the international market.

With the opening of the New York exhibition, the Paris exhibition and the Brazil exhibition, a new exhibition targeting the South African market will also be opened in November.

The launching of a series of exhibitions will lead Chinese textile enterprises to a new round of international market development.

New round of competition

China's textile industry is far from enough.

In this year's European Cup, a small episode stirred up the Chinese textile and garment industry. The Swiss national team's torn Jersey became the biggest slot in the competition, and "made in China" was on the dark side.

However, the reason for this is closely related to the brand image of China's textile products in the eyes of global consumers.

Although the low-end orders have been separated by most of the countries in Southeast Asia and Western Asia, domestic textile enterprises have responded to the market changes with high quality, fine and quick response, but the so-called "traditional competitive advantage has obviously weakened and the new competitive advantage has not yet formed".

China has the largest and most complete textile and garment industry chain in the world, relying on the scale advantage, from the yarn to cloth industry chain, relying on advanced equipment, complete industry matching and exquisite craft level advantages, has won a considerable high-end market share for China's textile industry.

However, we are far from enough to play a leading role in the vertical supply chain.

For example, in the links between fabrics and garments, the industrial chain is not smooth, and the synergy efficiency needs to be improved.

The fabric industry is the source of sustainable competitiveness in the textile and garment industry of China, but the driving effect on the downstream and terminal of the industry has not been fully released.

Behind the fusion of exhibitions,

What changes are taking place in the US market?

The exhibition organizers said that at present, the exhibition of fabric and clothing integration in the United States is still the only one in New York.

The practice of coordinating the exhibition on the upstream and downstream of the industry chain has not only been recognized by exhibitors, but also welcomed by international buyers.

At the end of demand, some of the changes that are happening are of particular concern.

At present, the US market has been the first to recover from the economic crisis. For the textile and garment market, the total sales volume of the American clothing market has risen significantly in the past year. The research shows that the increase is mainly driven by the sales growth of smaller cities such as online shopping and Orlando, Washington, D.C. and other smaller cities.

Some analysts said that a significant increase in sales was due to the fact that many retailers began to implement targeted product offerings and sales, providing products that were more in line with demand according to local consumer habits, rather than selling the same products across the country as usual.

There is also a view that the US economic recovery benefits from the endogenous power generated by "Internet +". In the field of clothing, with the help of new technology, the United States is also at the forefront in the development of retail channels and precision marketing.

What is more noteworthy is that over the past two years, international brands have not slowed down the pace of expansion in the US market, and more brand stores have opened in small and medium-sized cities in the United States. At the same time, new formats such as buyer shops, integrated stores, and cutting-edge designer brand stores are obviously more active in the US market.

{page_break}

Behind these changes, brewing the great changes in retail sales mode and thinking, on the one hand, will bring vitality and hope for Chinese textile enterprises. But on the other hand, whether Chinese textile enterprises can grasp opportunities in this round of pformation, realize the pformation from low-end manufacturing to high-end manufacturing, and then to the export of brand products is indeed a challenge.

The global textile and apparel industry is making efforts to integrate the global consumer market data with the "Internet +" technology and create new business models to meet the needs of small batch, personalization and quick response of entrepreneurial companies.

This is reflected in the exhibition as a weathervane and barometer of the industry.

It is understood that in the past few years, the mergers and acquisitions of several major exhibition companies in the United States are very frequent, and it can be seen clearly that the form of exhibition is being covered from upstream to the terminal to strengthen the control capability of the industrial chain.

In the past few years, the New York exhibition has made full use of its unique industrial chain advantages, and has gradually increased its synergy with terminal exhibitions and American retail channels on the basis of giving full play to the characteristics of its own procurement exhibition. It has established a cooperation and sharing mechanism with many brand retail terminal exhibitions, effectively extended the coverage of its professional buyers. In turn, it has also provided more feedback to the Chinese and international exhibitors on the trend of the US market and even the changes in consumer preferences. It has enhanced the awareness and knowledge of exhibitors more effectively, thus strengthening the importance of New York exhibition as the most important textile and clothing exhibition platform on the east coast.

This change makes the trade atmosphere of the exhibition more intense, and can also appreciate the trend and development trend of the industry downstream and help enterprises grasp the market and grasp business opportunities.

In a deeper sense, this indicates that the industry is moving towards a path of convergence, efficiency and integration.

Under the concept of "Great Exhibition", the construction of microcirculation system will take place.

From the perspective of purchasers, in recent years, purchasers in New York show more and more younger trend. This reflects the new changes in the control of capital market in the US textile and garment market. On the other hand, when the new generation of family businesses take over, the new knowledge structure and mode of thinking will bring disruptive changes to traditional businesses as they grow up in the Internet age. These changes will be more pronounced in the upstream and downstream resonance.

Forging new competitiveness

Overseas exhibition will create linkage platform

So far this year, the New York exhibition is coming into its seventeenth year. The Paris exhibition will also take ten years. In addition, the fourth Brazil exhibition and the just south Africa exhibition will form the core platform for promoting the "going out" of the Textile Industry Sub Committee of the China Council for the promotion of international trade.

In particular, the New York exhibition and Paris exhibition share a common fate with Chinese textile and garment enterprises, playing a historic role in promoting the development of foreign trade in the industry.

"Going out" is a systematic project. It has never been a smooth road.

Over the years, investment and trade protectionism escalation, economic crisis and political changes all over the world have affected the "going out" effect of Chinese enterprises.

At the same time, Chinese enterprises, especially small and medium-sized enterprises, are always faced with difficulties such as small scale, lack of information, poor financing channels, and shortage of internationalized talents in the process of going out.

The exhibitions at home and abroad under the flag of China Textile Industry Federation are laying roads and guiding directions for enterprises.

With the growth of the industry, more and more exhibition platforms are springing up like mushrooms to meet the needs of all aspects of the business.

However, an authoritative exhibition that can really lead the industry and gather together should have a forward-looking vision.

Today, all the overseas exhibitions launched by the Council of the textile industry of the China Council for trade promotion are being developed from the point of view.

The organizer should not only open up the upstream and downstream, realize the linkage of exhibitions, but also connect the exhibitions of different countries, so as to achieve coordinated operation and form an overseas exhibition platform that can represent the interests of China's textile and garment industry.

The concept and image of CCPIT TEX GLOBAL are also gradually recognized by the industry.

It is also a move to conform to the trend of industrial development to achieve interoperability between different regions.

In the past, the Paris exhibition and the New York exhibition were operated by two different teams. In the past two years, two teams began to cooperate and operate together.

For example, France tends to take the lead in the fashion trend, and the fashion signals displayed at the Paris exhibition will be pmitted to the New York exhibition.

Based on these messages and data, the operation team can invite and attract enterprises and products that are more in line with the trend of fashion to enter the exhibition. At the same time, the invitation to purchasers will be more precise.

In the operation of the "family" exhibition platform, the major exhibitions will also be standardized gradually in the management process, so as to ensure the qualification and standard of exhibitors, and give more protection to exhibitors and purchasers.

The chain of overseas exhibitions will bring dividends to industry enterprises from the exhibition level, so that exhibitors can get synergies and services in the fields of big data analysis, trend publishing and trade docking.

No doubt, this is a powerful measure to help Chinese textile enterprises play a big role in overseas markets in the future.

Of course, in the new global industrial structure, apart from trade and foreign investment, it is also an important component of "going global".

China's textile industry has been looking abroad for many years, and has identified the strategy of going out.

In this regard, in order to encourage Chinese enterprises to invest and operate overseas and explore the international market, the textile industry branch of the Council for the promotion of trade has actively explored, and has carried out a series of research and docking work in Southeast Asia, South Asia, Western Asia and Africa for many years, laying an important cornerstone for Chinese enterprises to fight overseas markets.

The trend of overseas market is changing. China's textile enterprises should relax their pattern, understand the international market with a more positive attitude, improve their international operation ability, and create a comprehensive investment.

To sail against the current, we must never stop.