Clothing Store VS Clothing Shop: You Try Fitting To Make Money

Collecting goods: building a full channel buyer's shop by means of intelligence

The impact of dot is large.

Said of an aged person.

Enhancing user experience has become a top priority.

Yintai is no exception. It is trying to build a buyer's shop with all the goods, and change the same shopping mode with intelligent experience.

Intelligent experience 1: fitting mirror.

Every piece of clothing is careful and intelligent.

Can read.

Just show your clothes to the mirror.

The information, pictures, fabrics, collocation and other information immediately displayed in the mirror.

You can also use the magic mirror built-in lens self timer to easily share your friends circle immediately.

Intelligent experience two: fitting room.

The concept of smart fitting room is similar to that of the dressing mirror.

Thoughts.

In addition, customers can choose products and change products on the screen according to their needs, and the staff will send corresponding products to fitting rooms according to customer needs.

Smart experience three: self help pay.

The goods do not need to sweep the code one by one. As long as they are stacked on the self-help collecting desk, the price of the goods can be displayed on the screen. The self-help order, the brush of Alipay can be bought, and the way of self-help order is also solved.

Always queuing up for checkout.

Das: the fashion complex model of clothing and furniture integration

along with

The popular life hall, which can enhance the sense of experience, is bound to become the trend of the times.

Returning life style to authenticity and enhancing consumer's deep understanding of brands, it is right to expand the concept of living hall.

A powerful counterattack!

EP has been looking forward to 15 years in the field of channel construction.

In 1999, EP Ya Ying's first store in China, the first life hall in 2007, the first EP Ya Ying house in 2013 settled in Beijing. In 2014, the second home of EP Ya Ying in Hangzhou was gorgeous.

In the past 15 years, EP has always focused on the exploration of retail mode, store image and customer experience.

Tian Ling, director of design, said: "many of the shops in EP Ya Ying house.

You can present different scenes and ways of life and bring different surprises to you.

This diversified and privileged shopping experience is definitely the joy of online shopping experience.

Initial language: online and offline two are the main channels for layout.

In order to solve the problem of consumers' lack of experience, it is difficult for brands and consumers to connect immediately.

Make up for online service and operation loopholes.

New products with more than 2000 words per year also bring more sense of clothing experience to consumers in offline stores.

At the same time, in the product development, the initial language predicts the future market trend and trend through the online sales situation, and finally carries out the design and production of the product.

In 2015, the initial language was set up under the Guangzhou sun Xintiandi line, and in the middle of the same year, the initial language opened second stores in Wanda Plaza, Putian, Fujian.

200 square meters of area, with women's clothing, shoes and hats, belts and other commodities, shop design is concise and capable, with yellow and white background, neat and scattered.

Display to attract customers' eyeballs.

In addition to simple and generous store design, the initial language also uses online and offline real time parity to introduce online consumers to offline, allowing customers to experience online while enjoying online convenience.

Customers pick up the phone, open WeChat or Taobao APP, scan the commodity two-dimensional code, you can see the initial online and offline commodity prices, also enjoy the online activity discount.

This mode also allowed the first language to become the first online price code in Guangzhou.

Physical store.

At the beginning of its business, the introduction of 3D fitting mirror was introduced to enhance the online and offline experience of consumers.

As long as customers stand in front of the screen, they can try on different numbers and styles of clothing, and really restore the upper body effect of clothes.

At the same time, the initial language will also cooperate with a number of local enterprises in Guangzhou regularly to purchase special locations for the employees of these enterprises.

And at the beginning of the opening stage, it adopted the "star effect" to increase consumer's recognition of the brand - invite many fashion designers and Shang Wenjie to become their own brand spokesperson.

The first language will cast its eyes on.

It is also a consideration in the long term development of brand, which has a product chain from design to output, including design, online and offline sales, and unified production channel integration.

Red bean men's clothing: create lifestyle shop interpretation of "intelligent red bean"

In June 18th, after nearly a year's preparation and half a month's trial business, the first intelligent store of red bean men's red men's men's wear Star shop opened in Nanjing Lishui store.

Lishui store is located at 12 Tongji street, Lishui County, Nanjing, covering an area of 2000 square meters, up and down 3 floors. It is the first intelligent red bean store integrating shopping, entertainment, leisure, wisdom and experience.

The store takes "starry sky" as its design concept, its deep background color and the red LOGO of traditional culture of red bean. It has a sense of quality, and the dazzling lighting is the most beautiful scene in the night sky.

While displaying the theme of "Lishui smart red beans and bright stars", it gives people strong visual impact and endless creative imagination.

At the same time, there are functional areas such as coffee leisure area and Touch entertainment district, which integrate shopping, entertainment, leisure and wisdom into shops. This shows that the red bean men's clothing is dedicated to creating lifestyle shops, emphasizing the consumer's new experiential consumption concept.