Do You Have Any IPO Plan?

along with

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And so on, a group of Amoy brand new three board listing, apparel Internet companies have attracted people's attention, from scratch, from small to large, apparel brand Internet brand in the industry downturn in the ecological environment has killed a way out.

This is amazing: has the Internet become a paradise for clothing brands? Is there really no need for offline channels to dress up Internet brands?

What is even more amazing is far more than that!

Not long ago, at the China shopping center and the fashion retail development forum, Jia Peng, vice president of Jingdong group Xin Li Jun, as a moderator, asked that when Han Dasai was born, it was a pure Internet brand. Now the Internet brands are in IPO, including Yin man in the prospectus also revealed that under the development line, do you have any IPO plan?

Jia Peng explicitly answered: Han Du Yi house has no idea of opening a store.

We define ourselves as the Internet fashion brand operation group, and note that the first three words are the Internet.

This shows our main position, no, all positions are on the Internet.

We believe that the market for the Internet is large enough to produce better sales results in this market.

For the Amoy brand, born and growing up, the Internet is the warm fan of the Amoy brand.

However, what is worth asking is whether an enterprise, whether it is an Internet company or a physical entity, can really walk away from the entity and follow the path of the internet route? How powerful is the vitality of the Internet soil?

Jia Peng explicitly answered: Han Du Yi house has no idea of opening a store.

We define ourselves as the Internet fashion brand operation group, and note that the first three words are the Internet.

This shows our main position, no, all positions are on the Internet.

We believe that the market for the Internet is large enough to produce better sales results in this market.

For the Amoy brand, born and growing up, the Internet is the warm fan of the Amoy brand.

However, what is worth asking is whether an enterprise, whether it is an Internet company or a physical entity, can really walk away from the entity and follow the path of the internet route? How powerful is the vitality of the Internet soil?

As we all know, the reason why Internet brands have been developing smoothly in recent years is mainly due to the dividends of people's lifestyle changes, but the lifestyle of consumers is changing.

Moreover, with the closure of the electricity supplier bonus period, consumers have great momentum from the offline regression line.

In July 7th, "the 2016 China shopping center and fashion retail development forum" was held in Beijing. The pformation of Shanghai Baisheng Youke City Plaza from the traditional department store to the City outlets showed that the shopping mall, which was not in the center of Shanghai, attracted many consumers by introducing fashion trend cards, highlighting fashion, sports and children's parks. Among them, young consumers accounted for nearly 90%, and sales increased significantly.

In addition, it is worth considering that similarly, clothing brands, in order to solve the problem of consumers' lack of experience, it is difficult for the brand to connect with consumers immediately.

The first language to invest in the physical store is also the beginning of the brand's long-term development. It has a product chain from design to output, including design, online and offline sales, and unified production channel integration.

Comparatively speaking, Han Du Yi house does not want to know where the self confidence of a store is from. It is really hard for us to understand.

Is Jia Pengming more than millet Rebs also cattle? Once, millet is also a pure Internet brand, Lei Jun Rebs fans and hunger marketing to play the most incisive, but since last year, millet mobile phone shipments are simply eyeglasses, not only did not maintain the throne of the old one, but also fell out of the top five.

After reflection, Xiaomi is now stepping up its store under the layout line.

Lei Jun's phrase "no matter what era, pigs can fly on the draught" is still fresh in memory, but now it has become an extreme irony.

The Internet is also good, the electricity supplier is also good, cannot always be the draught, the Internet brand is doomed to need the entity support and the pformation.

It should be noted that although the entity store is difficult to do, the survival of the electricity supplier is also easy. The demand for pformation of large quantities of electricity suppliers to expand entities is becoming clearer and clearer.

If an enterprise wants to achieve long-term development, it is not a temporary fortune or draught, but a rational understanding of market rules and consumption changes.