In 2016, The Beauty World Could Still Play Like This.

Since its entry into 2016, the live broadcast has enjoyed the favor of the big brands and fans. It is no longer a live broadcast of APP circles.

For beauty marketing, live broadcasting is a perfect marketing artifact now.

A good combination of quality and live content with the brand, plus the popularity of celebrities or popular anchors, brings direct benefits to the brand, which is praised by the brand owners in minutes.

Take the latest anchor in Taiwan.

Many beauty makeup brands are also catching up with the new wave of beauty dressing live, such as the recent play of the beauty makeup live circle -- let Mediheal, the 11 Chinese and Korean anchors live in the skin mask, and open the only one hour live broadcast in July 4th on the private TIME topic of the girlfriends, breaking through 15w+ in the number of lines, and gaining more than 100W interactive points.

And how did Mediheal do that?

Popular anchors, topic building

Most of the people who watch the live broadcast are interested and curious about the content of live broadcast.

This time, Mei Di whale was preoccupied with the pre launch of the live broadcast, with the theme of "revealing the 11 goddess male gods and Chinese Korean people's anchors" to bring the theme of makeup and makeup free to chat, which not only increases suspense for the content, but also captures the curiosity of fans to chat with the fans and the hosts.

Through the official micro-blog and 11 popular anchors, the discussion and the interaction of the live events have increased the volume of discussions. The success of this event has attracted a large number of fans and "passers-by" attention and tracking.

Content is material, sincerity interaction.

From the live picture, the layout of the site is very young. The warm romantic scene fits the live topic of "girlfriends chatting".

From the beginning of the live broadcast, we first saw 11 masks on the screen.

Anchor.

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When Xiaobian is still fantasizing about what mysterious surprises they will get after they get the fan, they never imagined that when the style of painting changed, the crowd anchor of "girl's skin" still appeared in front of the screen.

Next, the anchor through "girlfriends topic" - the skin is so good, because of the interactive application of the maidie whale mask on weekdays, the product will be introduced live.

In the live broadcast, the anchors directly began to pick out one of their favorite ones, and came to the fans to come to the scene to say that they applied the mask and firmly locked fans' hands.

In addition, live broadcast, the anchor wars do not need to hand mask the interactive game, win the fans' eyeballs, and bring the atmosphere of live broadcast to a climax.

Finally, the fan interaction screenshots were sent to the welfare sector, and the fans' interaction reached the peak of the whole live broadcast activity.

In such a way

Under the scenario of embedding, fans have learned the product information from zero distance and 360 degrees without any dead corner through the firsthand experience and deep level real-time interaction of the anchors.

This time, Mei Di Hui not only promoted the brand influence through the new play of video live broadcast, but also succeeded in letting many potential consumers turn to powder.

Like this new live broadcast, more and more brand owners are becoming aware of the great potential contained in the cake of live marketing, watching a new business carnival, and soon it will usher in its brilliant spring.