Nike'S Summer Marketing "Do Not Believe The Limits" Of The Latest Advertising "The Future, Do Not Believe The Limit".

A 1 minute advertisement from 20 babies and American actor Bobby Cannavale has been viewed for 19 million 410 thousand hours on the Internet for 23 hours. The title is called "the future, not the limit".

The latest advertisement of "no trust limit" in summer.

There are 20 babies lying in the baby room of the hospital. If you look carefully, you will find that the nameplates on the beds are written by the names of each athlete (Nike's endorsement people): Neymar JR, Serena Williams, LeBron James, Mo Farah, Zhou Qi...

Bobby, who plays the cruel coach, ran in to give them a speech. The main idea is that life is unfair. You can't decide names, birthplaces, families, etc., but you can decide the future.

At this point, a baby stood up nervously and looked up. Bobby acting loudly and loudly shouted "Yes!". The biggest highlight of the whole advertisement was at the end, a frozen picture of a baby's fist.

This advertisement is a continuation of Nike's previous series of athletes' videos. Since about June this year, Nike has been shooting short films and compose biographies for its campaign spokesmen, such as the long track of British track and field athlete Mo Farah released in June 7th, more than 1800 words to tell the story of the Olympic champion of the 5000 and 10000 meters in London, without mentioning Nike.

If this biography appears in a magazine or sports website, you will only read it as an inspiring story.

So far, this series has come from

His reports have accumulated 14 stories, including Mo Farah, the flying Holland girl Dafne Schippers, the American women's gymnastics team's Simone Biles, the track and field ten omnipotent Ashton Eaton, and the Su Bingtian of the Chinese track and field team. If you count the sports story of Nike China's own planners, then more, Zhang Guowei, Wu Haiyan, Yi Jianlian, Zhou Qi, Li Dongna and others are also regarded as material in the short chapter.

It is easy to see from these athletes that this is Nike's preparation for the upcoming Rio Olympic Games. As the supplier sponsorship brand of this year's Olympic Games, Nike's "unbelief limit" series of marketing can only be said to be a rule of thumb. Compared with the 2012's "great vitality", it seems a lot of simplicity.

And despite the huge battle, the Phelps Under, Armour, a strong opponent, is at least slightly better in the US.

After the unsatisfactory sales performance in the fourth quarter of fiscal 2016, the momentum of the Summer Olympics is crucial for Nike.

Earlier, analysts at NPD group, a market research firm, said Nike was being affected.

And Under Armour double attack: basketball shoes update is not timely enough, while Currie is healthy, sports fashion in spring is dominated by several explosions of clover.

At present, it is not known whether Nike is waiting for a big move in August, at least not to fail this year's status as a well founded sponsor.