Busen Half Year Net Profit Increase Loss 298.21% Channel Pformation Has Not Been Effective?

August 13th, today, Zhejiang

Limited by Share Ltd (hereinafter referred to as Busen costumes) announced the 2016 half yearly report, which shows that the net profit attributable to shareholders of listed companies is 23 million yuan in the reporting period, and operating income has dropped 15.26% compared with the same period last year.

The picture comes from the 2016 annual report of Zhejiang Busen apparel Limited by Share Ltd.

From the announcement, we learned the details of Busen's clothing, of which the net profit attributable to shareholders of listed companies amounted to -0.23 billion yuan, compared with -0.06 billion in the same period last year, up 298.21% from the same period last year, and the operating income was 152 million yuan, down 15.26% from 179 million yuan in the same period last year. Net profit from the non recurring gains and losses attributable to shareholders of the upper city company was -0.23 billion, compared with -0.07 billion in the same period last year, up 249.95% from the same period last year.

Up to the end of the reporting period, the total assets of the company were 640 million yuan, compared with 685 million yuan in the same period last year, down 6.51% from the same period last year. The net assets attributable to shareholders of listed companies amounted to 495 million yuan, down 4.45% from the 519 million yuan a year earlier.

In addition, the net cash flow generated by business activities was -0.106 billion yuan, a decrease of 3.81% yuan in the same period last year, and a decrease of 300% compared with the same period last year. The basic earnings per share and diluted earnings per share were all -0.16 yuan, up from -0.04 yuan in the same period last year, up by 300% compared with the same period last year. The weighted average return on net assets was -4.55%, which was 3.40% lower than that of last year's -1.15%.

Busen apparel said,

Industry competition is more intense, terminal sales continue to be weak, and business income decreases, resulting in a loss. At the same time, the company is also through internal management, constantly reducing costs, and strive to reduce the amount of losses.

It is reported that Busen clothing also made a summary of the progress of the six months' business in the announcement, as follows:

Integration and pformation channels

During the reporting period, the company adheres to the most fundamental principle of "effective and profitable" in the construction of direct channel. Through analyzing the operation and profitability of the existing direct shops, it finds out the shops that need to be optimized and closed, timely closing the loss shops, and carrying out image rectification for potential stores. Through optimizing and adjusting, the overall profitability of the direct channel is improved. In terms of franchising channels, efforts should be made to maintain stores in the existing channels, so as to maintain the market stock, and enhance the image and sales performance of existing stores through strategies such as upgrading of shop props, image rectification and channel optimization.

Focus on improving team design and R & D capability

By sending R & D teams to overseas learning and communication, the company continuously improves its R & D capability.

Through product production department training, operations and other activities to improve production team's production enthusiasm and operational skills.

At the same time, by continuously improving the seamless connection between design R & D team and product production department, the company's products will be more scientific and refined from design to production, thereby enhancing the fashion, marketability and core competitiveness of Busen products.

Personalized customization business

It is understood that Busen clothing companies focus on personalized customization, and launched Busen men's personalized custom business new mode.

Through the offline and online integration mode, personalized customization business is developed, so as to find new business growth mode for offline stores.

In addition, Busen apparel also said that after years of running in, the company has formed a long-term and stable strategic cooperative relationship with a number of highly efficient suppliers, providing protection for the operation of the company.