Clothing RFID Tags Change The Fashion Industry'S Future Development Model

RFID tags are stored in standardized and interoperability information. Clothing stores can use the clothing RFID reader to collect the information to the central data system, easily realize the identification of personalized information of mass clothing, and then carry out a series of experience marketing activities based on the statistical analysis of these information.

Clothing RFID technology can

Become more automated, detailed and personalized.

Good use of clothing RFID technology will bring different shopping experiences to consumers.

1, a small RFID tag.

In recent years, technology has been developing rapidly, RFID electronic tags have built intelligent life. With unique advantages, life and work have undergone qualitative changes, playing an important role in various industries, and have been widely used in logistics, warehouses, libraries, liquor, luxury goods, high-end clothing, passports and various kinds of documents.

2. What does the RFID label tell us?

RFID generates new data streams with regard to project flow, shoppers' browsing, buying behavior, promotional effects and other characteristics, thus establishing the same data vision as e-commerce pactions in retail businesses.

So, what can a small RFID tag tell us?

Victor Wong's IOT has a set of advanced printing equipment and initialization management system and supporting initialization equipment, which can independently accomplish the initialization of RFID label surface information printing and label information, and its overall production capacity reaches 550 million, ranking first in the country.

With abundant manufacturing experience, we have provided the most cost-effective electronic label products for the famous clothing enterprises such as Hai Lan home.

Besides, the location of clothing will also be marked clearly on the exterior of the RFID tag.

When a consumer looks at a garment in a display area of a store, the obvious zoning logo on the RFID tag will give consumers a certain visual impact. It can help consumers quickly find corresponding clothing in the storage area through the marked identification on the label, and choose the color and size suitable for their own clothing.

In some high-end clothing stores, when consumers take the RFID tag on the clothes to sweep the indoor reader, the liquid crystal display next to the display rack will show the location of the clothing, and the lighting of the storage location will also change, guiding the direction, giving consumers another visual experience.

The RFID tag used in clothing can be recycled and meet the requirements of energy saving and environmental protection.

When a clothing store is sold, the cashier will retrieve the RFID tag. If new clothes need to be put into storage, the employee can input the new product information into the chip again, and the original information will be covered by the new product information.

Tactile marketing

Touch is a kind of close experience. Consumers can feel the texture of the fabric intuitively through trying on clothes, and can judge whether the product is suitable for its own shape.

Statistics show that 70% of consumers' purchase decisions are made when trying on.

This shows the importance of fitting experience in fitting rooms.

The modernization and humanization of fitting rooms can improve consumers' consumption experience.

Clothing stores can install RFID receivers in fitting rooms, and each fitting room can be composed of a number of fitting glasses with RFID receiving display.

When the consumer tries to wear the selected clothing before the fitting mirror, in the fitting mirror, consumers can not only see clearly the way they try on the clothes, but also see the best matching of this commodity in the monitor beside the fitting mirror.

For example, the consumer tried on a red seven cent trousers. When she tried to match the red trousers before fitting the mirror, not only did the consumers try on them, but also the display on one side of the red trousers showed many matching schemes: red pants with black shirts, red shoes, etc. consumers could touch and click to see more detailed solutions.

In this case, because the RFID reader is installed next to the fitting mirror, the reader can receive the chip information of the RFID tag on the garment when the consumer tries it on. At the same time, the system automatically extracts the clothing matching information entered into the store, and finally displays it synchronously on the monitor beside the fitting mirror.

If consumers are interested in matching goods, as long as they touch and click on the display, they can find the location, stock, color, size and other information of the collocation goods in the store.

Double touch -- trying on clothes and touchscreens not only provides consumers with the most professional skills.

It also plays an important role in Clothing promotion.

Wuxi Victor Wong Co., Ltd. is a professional RFID product and solution provider, with RFID label large-scale production and RFID reading and writing equipment independent research and development capabilities. It is a high quality supplier of Hai Lan home, State Grid, people's Bank of China, Agricultural Bank of China and Hainan airlines.

Among them, "Hai Lan home RIFD reading system" project is currently the largest RFID application project in China.