Alibaba Is Notorious. When Can Fake Products Be Stopped?

Recently, the United States

The association of footwear manufacturers (AAFA) appealed to the US trade representative office to reclassify Alibaba and its Taobao platform in the "notorious market" list.

AAFA chairman and CEO Rick hulvin said that as early as 2012, Alibaba has been given the opportunity. "The office of the United States trade representative removed Alibaba from the list a few years ago, provided that the company needs to meet the specific requirements in the future.

These requirements are not yet met, which has led to the cost of American consumers and our members.

List of notorious markets (notorious market)

The Representative Office (USTR) is mainly aimed at industries or markets that are infringed, pirated and counterfeit on the Internet.

The office of the United States Trade Representative Office placed more than 30 global Internet and physical markets in the list of counterfeit and pirated products in the "notorious market" in 2011.

The Chinese enterprises that enter the list include Baidu, Alibaba, 91 mobile phone portals, and Zhejiang Yiwu small commodity market.

But because Taobao actively engaged in communication and cooperation with rights holders, it was soon removed from the list.

However,

The suspicion of counterfeit goods on the head did not dissipate. Instead, as the Alibaba went to the NYSE in 2014 and opened the market in the international arena, the contradiction between counterfeit goods became more acute.

In May last year, the French luxury Open Cloud group filed a lawsuit against the Alibaba, saying Ali's global express provides a trading platform for merchants who sell counterfeit goods in the know situation. Before the double eleven, foreign media pointed out that Ali is the largest fake paradise in the world.

Juanita Dagen, chairman of the Federation, signed an open letter to Ma Yun, saying that despite the discussion on the issue of selling off for many years, no meaningful result has yet been achieved.

For the fake problem, Ma Yun and Ali's attitude was once tough.

In November 2014, Ma Yunceng took the lead in setting the tone: first we should be altruistic in business, and we say that we have many fake products. We certainly did not buy anything on Taobao.

After being suspended from the membership of the anti-counterfeiting alliance, Ali president also shouted: fake products happen on our platform, and also happen on other global e-commerce platforms.

However, due to the decline of earnings data in the mouth battle (see the titanium media article, "Ali's" mouth war "to disclose earnings, the market value evaporated about 22 billion U.S. dollars), and Jingdong and other platforms attack, Alibaba also had to take positive actions against counterfeit goods.

Since 2015, Ali has started intensive operations to remove counterfeit goods links, launched the "integrity mechanism project", set up special person to deal with brand complaints, shorten the time for complaints to be audited, use big data to track location, and assist police in investigating and dealing with counterfeiting businesses.

Ni Liang, senior director of the Ministry of safety, said that Ali has the world's largest "super fake" team of over 5000 people, who spend more than 100 million yuan a year on purchasing and identifying fake goods.

Data show that: from April 2015 to September, Alibaba sent 717 clues to the law enforcement agencies to sell fake gangs, and 330 cases were filed by law enforcement agencies, and 279 cases were cracked.

During the period, the Alibaba helped police destroy more than 600 dens of counterfeiting, warehousing and selling, and arrested 715 suspects.

Unfortunately, despite the large amount of capital and resources invested in the fight against counterfeiting, the effect of Ali's harvest in the short term is not obvious because of the factors such as the platform business model, market demand and the chain of selling interests.

In May 2016, Alibaba group was suspended for a month after joining the international anti counterfeit Union.

It was reported that more than 20 coalition members had put pressure on fake goods to oppose Alibaba.

And this time, the United States

A letter to the office of the United States trade representative cites a part of the Research Report of China's General Administration of industry and commerce. The report shows that up to 67% of Taobao's products are counterfeit goods.

From this point of view, the Alibaba's fight against fraud is a long way to go.

It is understood that

The representative office issues a list of notorious markets every year to list the online and physical markets that participate in or promote infringement or counterfeit products.

In response to the proposal of the American Apparel Association, the office of the United States trade representative needs to respond before October 21, 2016.