Qipai Brand And SCRM Strategy

Recently, clothing brand seven card and domestic leading digital marketing company reached a strategic cooperation agreement. Interest will serve as a seven card digital marketing strategy partner to help seven cards to achieve SCRM comprehensive pformation.

The two sides' cooperation is aimed at providing professional and comprehensive intelligent marketing services for Qipai and even the global users.

Qipai has been communicating with many famous digital marketing companies at home and abroad. After six months of in-depth understanding, Qipai has finally established SCRM strategic pformation partnership with interest.

In the future, it will be an important stage for seven cards to fully open the SCRM pformation strategy and speed up the digitalization process.

Garment industry is eager for a new marketing mode in the digital age.

After more than thirty years of precipitation and development, the group has more than 3000 stores in 31 provinces and municipalities, and has long been a giant in domestic apparel industry.

But with the marketing entering the digital age, the business model of the whole market has been reshaped, and the development of Qipai has inevitably entered a new stage. The demand from itself and consumers has become increasingly prominent: the management of group stores over 3000 stores seems to be laborious. The management of current members can not be fully and timely. The number of fans is increasing slowly, and it is difficult for member fans to convert the purchase. After a purchase, the contact with the store is interrupted, and the massive membership data already available can not be used.

In the digital age, marketing needs new strategies and patterns. Qipai's comprehensive SCRM pformation plan arises at the historic moment. By rebuilding the relationship with users at all levels, we build a bridge between users and users and revitalize the core asset of "users".

The overall project layout is divided into three parts: group and business departments or branches, thousands of store managers and salesmen, as well as tens of thousands of members and new fans, including the whole system construction and operation and maintenance services from CRM to SCRM.

At the present stage, in-depth research and excavation for these three parts are in the process of preparation.

The first choice of interest is to explore the pformation of SCRM with the clothing industry.

It is China's first digital marketing company to put forward the concept of SCRM. For this cooperation, it is an honor to have the favor of the domestic clothing industry giants. It also confirms that many traditional enterprises including the clothing industry have strong demand for CRM and even SCRM services.

The CRM level enterprise carries on the automated analysis according to the user historical paction data, then carries on the detailed grouping to the consumer, pushes the different marketing content, realizes the marketing automation and the refinement, realizes the enterprise management user, understands the user, and establishes the connection with the user.

To SCRM, enterprises can directly understand users' personalized needs.

Through the combination of technology and creativity with big data and artificial intelligence, the user experience can be optimized, and the brand can be better connected with users to form a multi-mode interaction and marketing scenario.

User centered, combining user data with AI and CRM, giving full play to the social value of each user, and launching more real-time and effective marketing activities, thereby providing high quality and high viscosity services for fans and consumers, enhancing brand influence and improving marketing pformation, and also facilitate the efficient marketing of enterprises.

The cooperation between seven cards and time interest is

Combining data, artificial intelligence, CRM management and other parts of a deep integration.

As a leading provider of mobile marketing solutions in China, time interest will give full play to its leading edge in technology, data and creativity. It will provide professional solutions and comprehensive technical services for Qipai, and help Qipai bring the digital value to the extreme and form a complete intelligent marketing ecosystem.