What New Surprises Did Double Eleven UNIQLO Prepare For Consumers This Year?

It has been high quality and cost-effective.

Consumer recognition, in response to consumer expectations, this year

The main new retail experience economy, "superior wisdom carnival, better stores", launched a new selection of online shopping orders, stores within 24 hours to speed up, shop pay surprise and other multiple offers and services, online and offline experience upgrading and innovative services.

Consumer double eleven new expectations: online discount merchandise, offline concessions and speed up the attention of goods concern

In addition to quality and cost-effective products this year, what are the new expectations of consumers? In the survey of "double eleven consumer expectations" conducted by UNIQLO group in 2016, more than 38906 consumers in the country voted through the UNIQLO digital platform in October 21st -10 28. Among them, up to 99% of consumers hoped that online stores / stores could offer a simultaneous discount, and 56% of consumers expected to speed up the double eleven period.

In view of the speed of receiving, 81% of consumers want to pick up goods directly in the nearest stores.

In response to consumer expectations, UNIQLO will double eleven this year to fight the new retail experience economy, "excellent wisdom carnival, better stores", launched online orders, stores within 24 hours to speed up the service.

From November 1st to 13, some double eleven selected products (specific commodities will be announced in Tmall's official flagship store in November 1st) opened the store and offered services. In November 14th, the store opened its own store for Tmall's official flagship store.

Consumers who choose the "shop self" goods will receive the notice of stocking completion within 24 hours after the order and payment are made in Tmall's official flagship store.

During the activity, consumers have many surprises and services to shop, and online and offline services are suitable for life and innovation experience service upgrade.

Experience economy surprise 1: online order, UNIQLO stores more than 400 stores within 24 hours convenient pick up

During the double eleven period this year, more than 400 stores in UNIQLO will take part in the online order, and the convenient store pick up service within 24 hours. That is to say, the consumers who choose the "store self mention" products will receive the notice from the Tmall official flagship store at 24 hours after receiving the order and payment.

UNIQLO takes full advantage of the store network in more than 100 cities across the country to provide consumers with more choices of purchase and delivery services.

During the 13 months of November 1st -11, consumers purchase double eleven selection and pick up their own products and choose the "store self pick up" method of receipt, which can be quickly picked up at the store.

Starting from November 14th, UNIQLO Tmall official flagship store will open its own stores and offer services.

The store has its own process.

1. purchase the goods with "store self mention" in uniqlo.tmall.com, Tmall's official flagship store at UNIQLO.

2. select the nearest pick up store according to the prompts and submit the order to complete the payment (no freight).

3. after placing the order, you will receive the "pick up receipt" message. When the store is ready to complete the goods, you will receive another "finished product" message, which can then pick up the goods at the selected store.

4. after arriving at the store, show the clerk the "pick up receipt" message and complete the delivery.

Experience economy surprise two:

Alipay paid more than 400 stores nationwide to win 600 thousand stores cash coupons.

UNIQLO has been widely recognized and recognized by consumers for its high quality and cost-effective clothes. It has more than 400 stores in more than 100 cities across the country.

With the brand concept of "LifeWear suit life", UNIQLO aims to create a comfortable fashion for everyone and suit everyone's everyday wear.

UNIQLO[UNIQLO] has won the "gold lettered signboard" of the clothing industry voted by readers in China's most influential financial magazine "first financial weekly" for five consecutive years.

UNIQLO regards every physical shop and flagship store as a window to provide consumers with quality products and service experience. The online and offline prices remain pparent and fair, thus winning the praise and love of consumers.

UNIQLO's high quality and cost-effective products, plus 24 hours of stores offering new services, and the discount activities of physical stores, UNIQLO fully responded to consumer expectations this year.