New Opportunities For International Outdoor Sports Brands

American outdoor equipment

ColumbiaSportswear is currently the official sportswear partner of several free skiing national teams.

The company said China's winter sports are on the rise and people are keen on winter tourism.

In 2015, there were 108 new ski resorts and more than 12 million 500 thousand tourists.

Therefore, consumers' demand for winter sportswear and outdoor clothing is increasing.

Famous American

CEOBruceRockowitz, the brand Spyder's parent company, Hongkong Li Biao brand Co., Ltd., said that the Asian outdoor and ski equipment market will mature in the next six to eight years.

The brand is the designated clothing partner of the Olympic skiing team in the United States and Canada.

But he pointed out that if you want to get a place in the Chinese market, you must start early from the Winter Olympics in 2018, because the Korean culture has an obvious influence on the Chinese fashion industry.

To this end, Li set up a complete design and retail team in South Korea. The company takes Korea as the starting point to expand its Asian market.

Spyder plans to open 26 stores in South Korea by the end of this year, and the number of stores will reach more than 100 in the next three years.

2XU, the famous sportswear brand in Australia, also takes China and South Korea as a key investment market in the coming years.

CEORemoFuffini, Moncler, a luxury brand in Italy, also said that it would reconsider and adjust the commodities aimed at Chinese consumers in the future.

But challenges and opportunities coexist.

The influence of the winter games can not be compared with the summer Olympic Games.

In 2022, the Beijing Olympic Winter Games budget was US $3 billion 900 million, while the 2008 Summer Olympics in Beijing amounted to US $43 billion.

NPD sports market analyst MattPowell believes that from the past history, the Winter Olympic Games can not drive the growth of sports market sales, and the impact on purchasing commodities is very small.

Because these products will be too professional if they are used everyday.

It can be said that the Winter Olympics may play a role in enhancing brand influence, but it has little effect on improving sales.

BruceRockowitz hopes that people can wear those outdoor jackets in their daily life, which is not limited to mountaineering.