National Policy Guides People To Spend Money And Dare To Spend Money.

The independent report from Morgan Stanley and London market research firm Mintel shows that the potential expenditure of Chinese people is growing freely, and consumers in the world's second largest economies are becoming more sophisticated and high-end. Bloomberg believes that this is an important change in China's economy. Traditional industries, such as heavy industry and exports, are losing momentum for growth, while rising consumption fills these gaps.

China Consumer The expense of spending also comes from the confidence of the country's economy and its own development. In McKinsey's interview, 55% of consumers believe that their incomes will increase significantly in the next 5 years. According to the latest statistics released by the National Bureau of statistics, the contribution rate of final consumption expenditure to China's gross national product growth is 71% in the first three quarters of this year, which is 13.3 percentage points higher than that of the same period last year, and has become the strongest supporting point for promoting economic growth this year.

The survey of twenty thousand families by the PBC in early 2016 showed that the enthusiasm of Chinese consumers for shopping has reached the highest level since 2009, and the enthusiasm of consumers has guaranteed " China's economy Brighter prospects than headlines. " Foreign media predict that in the Chinese market with huge consumption potential, the trend of consumption upgrading will continue for a long time. According to British magazine, the total scale of personal consumption in China has reached 3 trillion and 200 billion US dollars and will reach US $5 trillion and 600 billion by 2020.

Mintel also believes that even if the renminbi weakens, it will not stop people from spending money. Thirty or forty year old people are the main force of future consumption, even in the period of market fluctuations, their consumption patterns are also "less affected". To expand consumption, we need to remit small streams into rivers, so that the consumption potential of hundreds of millions of people will become a strong driving force for economic growth. In his 2015 government work report, Premier Li Keqiang made it clear that we should speed up the growth of consumption growth.

The emphasis here is not only on buying and buying but also on improving the quality and standards of consumer goods to meet the needs of consumer upgrading. Premier Li Keqiang repeatedly stressed on several occasions that he should lead consumer goods with advanced standards. quality Upgrading and upgrading the manufacturing industry is the key to the implementation of "made in China 2025", pushing the "made in China" to the middle and high end, and laying a solid foundation for industrial development.

And at the age of 33, "hot mom" Zhang Yan, the media's promotion of fine life is also virtually promoting the upgrading of consumption. "Many magazines and public numbers are promoting high quality lifestyle. For example, a textured one. White shirt I can wear a small black dress with a tailored style for several seasons. After trying it out, I find it is true.

"5 years ago, I also liked to buy things, but the pursuit was greater than quality and money was not spent, but many clothes did not like the upper body. Nowadays, I pay more attention to brand and quality. Zhang Yan said that in the past one or two years, the way of consumption has undergone great changes, and summed up in 8 words.