Double Eleven And Innovative Record "Black Five" Scale Will Be Ten Times Last Year.

In 2016, Tmall's "double 11" carnival night refreshed a single day sales record, creating a record of creation of the peak value of 175 thousand strokes per second, Alipay payment peak 120 thousand seconds per second and other records.

Finally, it was 120 billion 700 million yuan.

But a week later,

Black Friday (short: black five) is gaining momentum and trying to get a slice of it.

Will the "black five" that closely follows the "double 11" will be faced with the problem of consumer overdraft? Ceng Bibo, founder and CEO of the wharf, thinks not. In an interview with reporters, he said, "double 11" consumers prefer to buy daily necessities, while "black five" meets the needs of consumers at another level of global shopping.

He believes that there is no problem for Chinese consumers to carry two shopping events.

"Black five" will be ten times the size of last year.

Black Friday was born in the United States. It is the biggest annual chopping carnival with the biggest discount.

In recent years, the whirlwind has shrank to many countries such as Europe, Oceania and Asia, and has formed the atmosphere of global competition.

With the popularity of the Internet, the rise of cross-border electricity providers, represented by ocean terminals, has greatly promoted the spread of the concept of black Friday shopping worldwide.

Ceng Bibo expressed the hope that the "black five" from the cross border electricity supplier's code will eventually become a cross-border e-commerce shopping festival in China. In fact, this trend has begun to take shape. Since 2014, the ocean wharf has been holding "black five" activities for three consecutive years.

"Double 11" activities are largely "Ali" solo, compared with only 8 years old.

"Black five" can be said to be the originator of the shopping festival. The founder and CEO Zeng Bo Bo admitted that the annual "black five" is an annual examination, an examination room from overseas supply chain organization, service quality assurance, overseas shopping experience to the improvement of cross-border logistics timeliness, and this year, the ocean terminal will be more radical in the expansion of globalization. Compared with the past, the United States is home. This year, Europe will surpass the United States with the diversity of commodities. "With the acceleration of the pace of consumption upgrading, the Chinese consumer psychology and consumer demand will be changed from quality and price to diversification and individuation."

This year, ocean wharf has felt that hundreds of millions of Chinese consumers have turned overseas shopping into a habit. For this reason, the ocean terminal will open the biggest annual sea shopping Carnival this year, and it is expected that the scale will be more than ten times that of last year.

In order to open this sea shopping carnival, from November 18th to November 29th, the ocean terminal will provide more than 3 buyers and merchants team of the joint platform, providing overseas ultra low discount and seasonal merchandise, and consumers can buy goods from 83 countries in the world without going out of the country. At the same time, the ocean wharf promotes the service of "fake ten" and "parcel post tax".

However, it is worth noting that the overseas shopping festival is inseparable from the logistics guarantee. The relevant person in charge of the overseas ferry terminal has introduced that in response to the "black five" Ocean Terminal's official logistics, the international logistics center, which has been distributed in the world's 15 largest international logistics centers, has entered the comprehensive preparations. The professional logistics service personnel have more than doubled. New York, San Francisco and Osaka stations have expanded the storage space, and invested more equipment and systems for the "black five" than the last year.

According to Ceng Bibo, the logistics of ocean wharf is divided into Beihai international logistics and third party logistics. According to the proportion, 50% of the orders on the ocean wharf are entrusted to third party post, while the Pihai international logistics company takes orders from foreign terminal 40%, while the other 60% orders come from Taobao, Tmall and Jingdong.

Insiders said that

Great promotion has always been a big test for logistics, and cross border logistics has always been a pain spot for overseas shopping.

Cross border logistics involves overseas warehousing, packaging, air pport, customs clearance, domestic distribution and many other responsible links. It tests the resource integration capability of cross-border electricity commodity platforms. Under this background, the gradual maturation of Beihai international logistics will not only promote the cross-border logistics experience, but also promote the development of the cross-border electricity supplier industry.