Briefly On 4 Conjectures Left In The Past Ten Years

According to the world clothing and shoe net, there are more than 13 thousand employees at the peak, and the 7 round of financing exceeds 400 million US dollars. The highest valuation has reached US $3 billion. The "unicorn" has become a "hurt Zhong Yong" in the retail industry.

Recently, it was founded in ten years.

As a result, "selling property" once again attracted the attention of the industry.

All customers are sold again.

In the "reflection of the old age" led by the fans, began selling things.

Attention, a few days ago, China

The company has announced a joint venture between China and Shenzhou collection and Li Bingqi to develop an online fashion platform.

In December 20th, the joint venture signed a letter of intent with van customer service: the joint venture company intends to acquire the online platform of van guest technology.

This is not the first time anyone sold a seller.

In June 2014, Tianhua Huayu group announced the purchase of the express company of Beijing, such as wind Express Express Co., Ltd., which is regarded as one of the most valuable resources of VCM. CEO is known as "all customers".

An inseparable part ".

Ten years: the way down from the altar

In 2007, Chen founded VANCL, which became the darling of the capital circle.

In 2010, Han Han and Wang Luodan's "all object" marketing advertisement was born overnight, and became the focus of public attention overnight.

At its peak, in 2010, it had more than 13 thousand employees and had more than 30 product lines. Its products covered clothing, household appliances, digital, department stores and other fields. Its revenue exceeded 2 billion yuan, an increase of 300% over the same period last year.

In the ten year, customers sold their property again, and the 7 round of investment will lose everything.

By the beginning of 2011, everyone's ambition was skyrocketing. The target turnover in January was 6 billion, and by March it was 10 billion.

Unfortunately, contrary to expectations, at the end of the year, the customer inventory reached 1 billion 445 million yuan, with a total loss of nearly 600 million yuan, and only about 3000000000 of sales were completed.

Subsequently, all customers carried up to more than a billion yuan of debt and up to 1 billion 900 million yuan of inventory, shrinkage and layoffs followed.

In 2016, there were only 180 people left.

In the ten years since the founding of the company, there have been many suspense and conjectures.

The 4 conjectures of everyone's road ahead

Suppose one or 7 rounds of financing exceed US $420 million, will investors lose their money?

Retail boss's internal reference (WeChat ID:lslb168) carding found that from the beginning of the establishment, the 7 round of financing before and after.

In July 2007, angel wheel started 7 million of the funds, investors: Lei Jun and so on.

In October 2007, A raised 10 million US dollars, including investors, LIAN and IDG.

In January 2008, B raised $10 million, and the investor: Softbank Sai Fu.

In July 2008, C raised 30 million US dollars, investors: Qiming venture capital, IDG and so on.

In May 2010, D raised $50 million, and the investor: Tiger Fund.

In December 2010, E raised 100 million US dollars, including investors, LIAN and IDG.

In July 2011, F raised $230 million. Investors: CITIC Industrial Fund, Kerry Group and Temasek, at a valuation of 30 to 3 billion 200 million dollars.

Before and after the 7 round of financing, the cumulative amount of financing more than 420 million U.S. dollars, originally planned to take the F round of direct listing, did not expect to collapse, and then a series of chain reactions, resulting in the decline of customers.

Lei Jun has been known as "the most successful investment", but now it has become Lei Jun's "the worst thing in this life is to cast fans."

Will hundreds of millions of dollars be spent on investment or loss of money? Or is it necessary to earn money by selling shirts or T-shirts or making a listed company? There are too many people's interests tied to customers, who are living for their own sake, or to give other people an account?

Conjecture two, is there any possibility of IPO listing?

Everyone in the sky is actually close to the market.

At the end of 2011, all customers submitted a prospectus to the SEC, but later suspended the IPO.

The retail boss's internal reference (WeChat ID:lslb168) noticed that, according to Chen's theory, he listened to the advice of the investment predator Soros, and Soros thought that the stock market condition was not good at that time, not the best time to market.

At that time, the decision to abandon the old age also wanted a bigger valuation.

Later, Chen repeatedly said, "this judgment is right."

Soros is not wrong. He accurately predicted the direction of development of the stock market.

But for the old age, the abandonment allowed everyone to go downhill.

Looking back, 2011 is undoubtedly the best time for all customers to go public. This year, it is also considered to be the beginning of all customers going down the altar from "unicorn": IPO listed on a halt, executives leave, the stock is 1 billion 445 million, and the total loss is nearly 600 million.

Since then, the electricity supplier has been followed by the cold winter. After the crazy expansion, customers are facing problems such as layoffs, chain breaking rumors, and so on.

In May of this year, the media asked about the issue of customers listing. Chen said, "time is the most X thing. I am not in a hurry. You must not worry. We need not see it today."

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Guess three, will Lei Jun, the man behind the age, save again?

In the ten year, customers sold their property again, and the 7 round of investment will lose everything.

Chen once said: "the contribution of Lei Jun to all guests should never be forgotten."

However, it is also believed that every guest "Cheng Lei Lei Jun, Lei Jun Lei", especially after the pformation in 2011, reminded Chen "to do only the ultimate single product", which is almost fooling everyone.

So, everyone began to learn from millet, reducing the product to only one white shirt.

However, it was not long before Xiaomi gave up the idea of "the best single product", and produced red rice, mobile power, headphones, televisions, routers and other products. Even the plug-in boards, purifiers, USB lights, suitcases and so on also began to produce, just like the "department store" posture.

In June 2013, Lei Jun and Chen drank rice, and they fell more than 20 cups, because Lei Jun gave advice to fans. Chen was very angry and thought that Lei Jun was running him.

Lei Jun is worthy of "the man behind the age". When everyone needed money most, he pulled in a $100 million investment for Chen.

According to the retail boss, at the end of 2013, Lei Jun Ling, IDG, Softbank Sai Fu, Qiming ventures and Temasek joined the seventh round of fundraising, which was over 100 million US dollars.

Chen himself also said that without this round of financing, everyone would die.

Will Lei Jun try again to save the lives of those who linger between life and death?

Conjecture four, will all customers fail? When will it be?

The data from the retail boss's internal enquiry showed that in the most difficult time, the inventory of van guest was as high as 1 billion 900 million yuan, and the debt was more than ten billion yuan, and the company lost a net loss of 80 million yuan per month.

It is a miracle that such a situation is not dead.

In April 2016, once again appeared in front of the media, "from the beginning of this year, it can be easier to live, inventory and debt problems have been solved".

When we attended an event in July 19th this year, the first question we asked was, "when will all guests fail?"

The old answer is: "maybe we need to wait. It may take many years."

The 47 year old is still unable to forget the decline of everyone. He feels that it is important for him to "have the willpower to carry over the hardships that a bunch of people expect you to go bankrupt".

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