He Once Again Disclosed The Desire To List IPO Prospectus.

Recently, the brand of children's wear brand IPO again disclosed the prospectus for the stock market, which is expected to issue more than 25 million shares to the Shenzhen Stock Exchange. The total fund-raising is 557 million yuan.

Prospectus information shows that the funds raised will be used for marketing center construction, design and research center construction, information construction and supplement to other 4 major projects related to main business.

The company has gradually established a terminal retail network characterized by direct integration, reasonable structure, wide distribution, and complementarity between online and offline businesses, he said.

The sales channels of children's clothing mainly include offline shopping centers, brand stores and other offline channels, as well as e-commerce platform online channels.

"Annil" was formerly known as "Anil children's clothing shop".

Since its establishment in 1996, the brand has been in the history of more than 20 years, and is a private brand clothing enterprise mainly engaged in high-end children's clothing business.

It is engaged in the core business links of independent research and development design, supply chain management, brand operation promotion, direct sales and affiliate sales in the value chain of children's clothing products.

And the company's products cover two categories of children's wear and children's wear, including tops, jackets, trousers, skirts, etc.

Home clothes and other categories.

According to the statistics of the China Federation of Commerce, in the sales ranking of children's clothing products of the large retail enterprises in the year 2015, the comprehensive market share of "Annil angel" brand children's clothing is fourth of the industry, and it ranks second in the industry in three aspects of domestic brands, non sports brands and children's wear categories.

According to the consolidated profit statement of its prospectus, 2013-2015 years' business income of the company was 706 million yuan, 793 million yuan and 840 million yuan respectively, with net profit of 56 million 115 thousand and 100 yuan, 78 million 968 thousand and 900 yuan and 70 million 908 thousand and 600 yuan respectively, and operating income and net profit basically showed an upward trend.

It is worth noting that from 2013 to 2015, the gross profit margin of the main business was averaging 59.42%, from 1 to June 2016, with an average margin of 60.81%, while Barbara's gross margin was 42.7%.

This ratio keeps a high standard in the industry.

In terms of market cooperation, he has established extensive cooperation with many famous commercial groups such as Tianhong shopping mall, Huarun Wanjia, Maui department store, Guangzhou department store and so on.

The channel resources that occupy high-end and high-end department stores, on the one hand, are in line with the positioning of high-end brands in the company. On the other hand, the good business environment and customer traffic of these shopping malls have laid an important foundation for the sustained and steady growth of sales revenue.

In terms of online channels, it established online stores on Taobao in 2009. In order to comply with the trend of consumer online shopping and e-commerce, the establishment of professional e-commerce centers and online customer service teams to vigorously develop the mobile e-commerce business.

In the 2013, 2014, 2015 and 1-6 months of 2016, the sales revenue of the Department's e-commerce channel accounted for 8.60%, 11.77%, 16.82% and 18.64% respectively, showing a rising trend.

The prospectus shows that as of June 30, 2016, it has set up 1466 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government, and has established network sales channels in many well-known domestic e-commerce platforms such as Taobao, Tmall, vip.com and Jingdong.

The direct sale is still the main way of direct sales.

By the end of 6 2016, the number of Direct stores has reached 952, accounting for 64.94% of the total number of stores.

The income of the main business income in the franchise mode has a downward trend. In 2013, 2014, 2015 and 1-6 months in 2016, the proportion is 33.31%, 30.81%, 24.75% and 15.80% respectively.

As a private brand clothing company with high-end high-end children's clothing business, it owns Annil brand, and its main income comes from the brand. But too much reliance on the brand is also worrying the outside world.

This means that even after the successful listing, "Annil" brand will have a serious impact on the reputation of the brand, and the product image will be greatly reduced, and will directly affect the company's business performance.

In June last year, the Guangdong provincial quality and Technical Supervision Bureau sampled 100 batches of infant knitted apparel products from 53 production enterprises in 10 cities and districts in Guangzhou, Shenzhen, Zhuhai, Shantou, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen, and Jiangmen.

The sampling results showed that the 2 Annil children's clothes manufactured by Limited by Share Ltd in Shenzhen were not qualified.

It is understood that the direction of IPO's investment is still not involved in the new brand.

And inventory is another big hidden danger, according to its prospectus, inventories continue to grow.

At the end of 6, the end of 2015, the end of 2014 and the end of 2013 in 2016, the book carrying value of the company was 224 million 521 thousand and 400 yuan, 230 million 926 thousand and 700 yuan, 212 million 957 thousand and 600 yuan and 182 million 784 thousand and 300 yuan respectively, accounting for 54.98%, 59.72%, 52.07% and 52.07% of current assets respectively.

The explanation is the company.

The continuous expansion of the direct channel has led to an increase in the inventory of goods such as goods.

In addition, the changes in the size of inventory and the volume of goods issued at the end of each year are also affected by abnormal climate changes.

According to the accounting standards of enterprises, the company made provision for inventory depreciation by 30 million 453 thousand and 300 yuan as of June 30, 2016, accounting for 11.94% of the inventory balance.

At the same time, its inventory turnover rate is also getting lower and lower.

In 2013, 2014, 2015 and 2016 1-6, the inventory turnover rates were 1.76, 1.64, 1.50 and 0.75 respectively.

This indicates that the liquidity of inventory assets is becoming weaker and weaker, and the turnover of inventory and occupancy in inventory is becoming slower and slower.

Ann said, in the future, we will build a flexible supply chain, create a single star product, improve the company's profitability, continue to expand and optimize the entity stores, actively develop the business model of e-commerce and O2O, consolidate and improve the company's market share in the entity stores and e-commerce channels, improve the application of the information system, and improve the comprehensive ability of the company in the design, development, supply chain management and channel construction.

The distribution of Direct stores will be further expanded in the future.

The planned marketing center construction project will build 295 direct outlets, including 212 shopping mall joint stores and 83 brand stores.

The company will take the implementation of the marketing center construction project as an opportunity to optimize the layout of shopping malls' joint stores and enhance the efficiency of its single store. At the same time, it will expand stores such as shopping centers and help store brands that enhance brand image, and acquire channel resources of high quality business circles through the combination of purchase and lease, further improve the proportion of Direct stores, and improve the layout of national sales network.

For more information, please pay attention to the world clothing shoes and hats net report.