Netease Koala Will Spend Huge Sums To Build The Chinese Market "Europe Year".

According to the world clothing shoes and hats net, in April 10th,

In Frankfurt, Germany, the 2017 European Investment Fair was held successfully. Zhu Weiji, the counselor of the Chinese Embassy in Germany, the foreign economic spokesman Nobert Noisser of the Ministry of foreign affairs of Germany, the German Ministry of Commerce and industry, the Minister of economic cooperation between China and Germany, Sonja M u ller, and other famous local businessmen, as well as the delegation of the British Chamber of Commerce of the great Liz region and the chamber of Commerce of Poland, were invited to attend the meeting. The top 4 people from over 60 well-known European enterprises attended the meeting. 4 famous European enterprises, including P+M, Eurocomfort Group, Hape, Best 1 MED, and so on, signed a joint agreement with the NetEase koala sea.

At the investment fair, NetEase koala purchase CEO Zhang Lei also announced the launch of the European strategy. In order to meet the trend of consumption upgrading in the domestic market, NetEase koala bought 22 billion yuan (3 billion euros) in 3 years to purchase local high-quality goods directly in Europe, and upgraded through overseas business center construction, international logistics supply chain layout growth and overseas excellence.

Supporting China's entry into China provides a broader and better quality cross-border shopping experience for Chinese people.

22 billion huge sums to build China's "European Year"

As one of the most striking figures in this investment conference, NetEase koala sea CEO Zhang Lei announced that it would invest up to 22 billion yuan in 3 years to directly purchase all kinds of local high quality goods in Europe.

Zhang Lei said: "after more than two years of rapid development, NetEase koala sea has been China's cross border electricity supplier market share first, must take the initiative to take up this due industry responsibility."

In January of this year, at the annual meeting of the Davos world economic forum, China promised to import 8 trillion US dollars of goods and services in five years, and European enterprises looked forward to the Chinese market unprecedentedly.

With the Internet and

The rise of cross-border e-commerce platform with mature cross-border trade services, can help international brands to enter the Chinese market at a lower cost and higher efficiency.

As the fastest and flexible cross-border electricity supplier mode in various forms of cross-border trade, with the development of global Pratt & Whitney trade trend, we must continue to play its key role in promoting the establishment of market connections between European enterprises and Chinese consumers.

In China, the cross border consumer market has entered a new stage of consumption upgrading. China's growing middle class is more diversified in the recognition of brands around the world, and is more willing to buy goods of superior quality: according to the Ministry of Commerce released data, in 2015, Chinese consumers bought 1 trillion and 100 billion yuan (US $183 billion) of goods on overseas trips.

10 years ago, as the main consumer group of the Internet, 80, after 90, is also becoming the main driving force of consumer upgrading.

China's consumption upgrading is bringing new opportunities to global enterprises and brands.

As China's largest cross-border e-commerce platform, NetEase koala sea purchase CEO Zhang Lei announced this 22 billion European commodity procurement plan and the "European Year" strategy to help European enterprises in the Chinese market to achieve new opportunities for success, and the Chinese consumer market will also usher in a feast of quality products.

Nobert Noisser, a foreign economic spokesman at the Hesse State Ministry of economics, said that the trade volume of Hesse and China increased again in 2016, setting a new record of 11 billion 700 million euros.

NetEase koala purchase will contribute to the growth of bilateral trade.

I believe that cross border e-commerce will open up new opportunities for SMEs to develop business cooperation with China. "

Persist in quality and achieve win-win situation for enterprises and consumers

As a subsidiary of China's Internet giant NetEase, NetEase koala purchase also inherited the cultural tradition of NetEase's adhered to quality.

The European Investment Fair will be landed in Frankfurt, and it also conforms to the continuous pursuit of European quality spirit by NetEase koala sea.

In recent years, German products have been growing rapidly in the Chinese market by virtue of their high quality reputation.

At present, there are more than 200 German brands in more than 1000 European brands co operating with NetEase koala shopping.

Over the past year, sales of European goods purchased in the koala sea of NetEase have increased eight times, making it one of the strongest regions of global commodity growth.

In view of the constant attention of the domestic consumer market to the quality concern, the European brand with good quality tradition has become the strategic focus of NetEase koala shopping, and has been defined as "Europe year" in 2017.

In addition to the establishment of overseas warehouses in Germany, Holland, France and other places, the NetEase koala sea will also set up 6 overseas warehouses in the year to ensure that overseas goods can be pported to China in a high quality and fast way, and upgrade the business of the division through Germany, France and Italy, so as to bring more quality products to Chinese consumers.

In the strategic plan of the 2017 "European Year", NetEase koala purchase will focus on European goods and create a quality European experience in China's cross border consumer market.

At the investment fair, NetEase koala Hai also released the three major new plans of its European strategy for the first time.

NetEase koala purchase will be synchronized with the European market, such as OTTO, P+M and other European large chain suppliers, to achieve the European market of home appliances digital, clothing, bags, cosmetology and other categories of new products. The Chinese consumers can enjoy the same experience as Europeans, and the "cluster strategy", through the large-scale cooperation with the European offline retail chains such as Rossmann, and the European retailers and the electricity suppliers, will choose the European commodity life circle of Chinese consumers with the choice of highly abundant commodities. The strategy of tapping the potential will accelerate the experience of the direct mail mode through the construction of overseas warehouses, and quickly introduce all the new exotic commodities in Europe through the direct mail mode. Synchronization strategy, "global synchronization" consumption concept will become an important keyword in the year of NetEase koala purchase.

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Selected European brands to pform overseas quality partners

For quality assurance, NetEase koala sea has always believed that the platform needs initiative to truly ensure word of mouth and effectiveness.

This has also been recognized by European companies, Frank Gaensere, chief sales director of Eurocomfort Group, a European home magnate: "Eurocomfort Group has always been focusing on quality, and our cooperation with the NetEase Kola shopping is based on the same quality concept.

Commodities are not directly related to quality, and they need the experience of consumer shopping to enhance the quality of European products.

"

After becoming the first Chinese cross-border electricity supplier market, NetEase koala sea's own positioning must change.

"We need to help global brands to promote their brands and maintain their reputation in the Chinese market. By providing various nanny services including payment, operation and promotion, they can help brands focus on the quality assurance of products. Through the powerful promotion ability of NetEase, they can help brands gain more business profits and ensure their own hematopoietic capacity."

Zhang Lei said.

In order to better help the large number of outstanding enterprises and emerging brands in Europe, at the European Investment Fair, NetEase koala sea CEO Zhang Lei announced the launch of the business support program.

NetEase koala purchase will select small and medium-sized European brands mainly based on national brands and handed down stores, and help them win the favor of Chinese consumers by providing support resources.

NetEase's koala shopping initiative has also been warmly received by European brands and German politicians.

Sonja M M ller, Minister of Sino German economic and trade cooperation of the German Chamber of Commerce and industry, said: "before European enterprises knew more about koala shopping, it was a retail platform.

But with the continuous development of the market position, as the first Chinese cross border electricity supplier NetEase koala purchase, through the business support plan, assume more industry responsibilities.

It can be said that in order to make more European brands the first choice for Chinese consumers, NetEase koala Hai will also be regarded as the best partner of overseas brands to seek breakthroughs in China.

It can be foreseen that through the successful holding of the NetEase koala sea purchase European Investment Fair, European brands will surely become a huge trend in the Chinese consumer market in the year, and the quality of life of Chinese consumers will be greatly improved.

When China's hundreds of millions of middle-class consumers share the same brand preferences with European consumers, this will undoubtedly be the best recognition of China's cross-border electricity providers and the trend of globalization.

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