Cocolico Children'S Clothing Store, Paris, France

It has always been considered that choosing clothes is the first essential link for all children. We should break the rules and innovate.

Driven by this belief, this Cocolico temporary store in Paris, France (Marlay District) takes the theme of "Alice in Wonderland" as the theme, creating a digital full-length mirror to enable children to pick their favorite clothes through an interactive way.

The interior design of the entire retail space is responsible for the Generous design company. They also serve as the image designer of the brand.

Founded by Muriel Thuillier, Cocolico is located in a small city in the southern city of Monte Carlo, a famous cultural and Art City in France. It has been selling online, providing customized services for children from all over the world.

Many clothing retailers around the world are using this brand's website to design customized series for each season.

In cooperation with Generous design company, Cocolico has expanded its business scope through a brand new design atmosphere to create a temporary store in Paris, and plans to open a retail concept store in Shanghai soon.

Combining the brand environment with Benjamin Lacombe's personal originality, the French illustrator has worked with Cocolico to launch the famous book "Alice in Wonderland".

The idea of store design is rooted in the French traditional rural image. At the same time, it combines the modern fashion to reflect the bold and innovative action of the brand: design a magic mirror to help adults and children to create their own clothes again. Guests can search the products needed by touchscreen, and try them directly on the mirror.

The shop entrance has already shown an interesting design. One of its intentions is to attract people into the shop, regardless of adults or their children.

In order to present an immersive and shared experience, Generous gives two different levels of interpretation: first, it is created for adults; it is rich in content, real and innovative; and two is designed for children, characterized by childish interest and strong appeal.

Entering the room, you can see that the right wall is decorated with an oversized painting of Alice's Adventures in Wonderland, one of the paintings of Benjamin Lacombe.

Every detail in the shop is carefully planned and recyclable. The whole space does not contain any allergic material.

Classic hue and shop decoration materials are softly blended into one.

The shop is decorated with a large red color, including mattlacquered display cabinets, wall and floor, etc. the decoration of small animals and tea cups create a joyous atmosphere.

A happy childhood declaration wall was also created in the shop.

The Manifesto is made by Cocolico, with some wooden ornaments and retro wind instruments on the wall, which remind people of a happy childhood through an interesting and playful way.

There are several white furniture specially designed for this brand in the payment area, with a simple style and perfect match with the fairy tale style of the shop.

There is another picture of Alice in Wonderland hanging behind the cashier's desk. The front facing street is decorated with floor glass windows. Even standing outside can make people feel the fantastic fairy tale world of the shop.

On the back, the red background is covered with various shapes of mirrors. The top is printed with a striking Cocolico sign, highlighting the brand name, and also reminds us of another famous fairy tale, snow white and the seven dwarfs. Perhaps the children who love beauty will also say in the fitting test: mirror mirror, who is the most beautiful in the world?

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