Mr Cooley Failed To Save The Footwear Performance Of Andrew Declined.

Signature of Curie

It has not been saved.

(Under Armour) slipped footwear performance.

In the latest quarter's earnings report, Andemar's total revenue reached $1 billion 100 million during the quarter, an increase of 8% over the same period last year. However, as the most brilliant footwear business in the past two years, Andrea has seen a negative growth: - 2.4%, resulting in Andemar's expected growth in revenue this year from 11-12% to 9-11%.

According to the world clothing and shoe net, from 2015 to the 2016 year of the year, Andrew suddenly began to become popular in the US market. Sports shoes became the main thrust of its business growth.

The success of the "Curie generation" sneakers has directly increased the sales of Andemar's sneakers and has replaced Adidas in the second quarter of 2015, placing it in the second position in the American shoe market, next to Nike.

The rising Andemar is regarded as

And Adidas's most important threat, it has never concealed the ambition to challenge the two, but from the current situation, it has a lot to do in the footwear business.

Footwear growth is weak

From 2015 to 2016, Andrew's quarterly shoe sales growth remained above 40%. After the outbreak, it was doubtless difficult to maintain high growth. However, the rise or fall of shoes sales is still a worrying sign. After all, footwear is a field of high expectation for Andemar and its investors, though its main business is still sportswear.

This is also related to the current downturn in the basketball shoe market in the United States, and Andemar's most famous shoe series is basketball shoes cooperating with curry, but the enthusiasm of consumers for the "3 generation" is not as good as before.

Kevin Plank, CEO Kevin, acknowledged last year's sales of the new generation of Kuri shoes lower than expected.

Because of poor sales, some retailers even took the means of price promotions, and sold the "3 generation" of the original price of $140 to 30 percent off to less than 100 dollars.

Andemar needs more fashionable basketball shoes.

However, Andrew did not lose confidence in the footwear business.

In the analysts' conference call, Planck pointed out: "footwear is still our biggest opportunity."

He mentioned that the company's customized footwear development is gratifying. This kind of service that can design shoes appearance is very popular.

In addition, Planck believes that the company's UA Connected Footwear launched this year is expected to become a new growth point.

"Lifestyle" is the word frequently mentioned by Planck at the conference.

Making consumers willing to wear products from outside the gym is the direction they are working on now.

At present, Andrew has successfully pformed the antiskid shoes (with spikes of sneakers) and training shoes, but if you want to compete with Nike and Adidas in the main basketball shoes, Andrew needs to make the basketball shoes become more fashionable. The popularity of Adidas SuperStar is the best proof.

Lifestyle is still our greatest opportunity.

In promoting footwear growth, Andemar also intends to start with price.

Andmar, which has always taken the high-end and professional line, intends to use cheaper shoes to win price sensitive people.

Planck announced that they would reduce the category of shoes that cost more than 100 dollars, and launch more low-cost products.

Therefore, despite the fact that sportswear is still the most important source of income for the fast dry tight clothing brand, Andemar also needs to make sports shoes play a greater role in its main business in order to catch up with Nike and Adidas.

More interesting reports, please pay attention to the world clothing shoes and hats net.