Jingdong Home Appliances Launch High-Profile "12 Military Regulations" To Rebuild The New Mode Of Home Appliances Platform

"0 tolerance for the Jingdong's home appliances on the open platform, such as bills, fakes and refurbishment, will be severely punished until the store closes and a vote of inferior services is rejected. As long as there is a dispute between businesses and consumers, Jingdong customer service can be compensated as an arbitrator, which is the only overlord clause of Jingdong."

With the rapid integration of Internet and life, online shopping has become one of the most important ways of consumption.

But the problem of cleaning, faking and refurbishing is widespread in the platform based electricity supplier.

Platform businesses to grab the flow of resources, unscrupulous through the brush to get more traffic, using counterfeit products or refurbishment to reduce costs, such a shameful trick to enhance their competitiveness.

Consumers are also being misled by the false comments they can see, unable to see the true evaluation and being misled, resulting in the loss of interests.

Taobao, the largest platform electricity supplier in China,

For example, the criticism of brushing orders, fake products, refurbishment and false comments is endless. Many consumers have complained of "goods not being published", but there are no complaints, and endless customer service requests provide evidence of "wrong goods".

On the settlement of such problems, Jingdong household appliances successfully reversed the consumer's inherent cognition of the electricity supplier's brushes, fake products and false comments through the self operated electronic business mode.

Therefore, when Jingdong's high-profile home appliances announced that it will vigorously promote the open platform mode, we must first eliminate the many disadvantages of the platform based electricity supplier and ensure the rights and interests of consumers.

To this end, in August 29th, Jingdong household appliances launched a high-profile "12 military rules" for platform businesses, among which 0 were tolerant of scrubbing, fakes and refurbishment.

In case of such problems, Jingdong appliances will supervise the seller's services. As long as there are disputes and complaints between consumers and sellers, businesses must reply within 24 hours. Once the sellers' service causes consumers' complaints, once they are verified, Jingdong customer service can be awarded as a judge first.

Under the rule of first payment, consumers avoid endless complaints and wrangling with platform businesses.

Therefore, advance compensation has become the only "king clause" of Jingdong appliance.

The antecedent payment clause virtually constrains the behavior of platform sellers, and becomes a solid shield for the legitimate rights of Jingdong consumers.

The 12 model innovation policy is intended to reshape the new mode of home appliances platform, promote the progress of the industry, and ensure the rights and interests of consumers. The new platform mode of Jingdong will tighten the platform management measures through strict wind control system, encourage fair competition, and implement a policy of first payment for the protection of consumers' rights and interests.

According to the data of the Ministry of industry and information, 2107

Occupying 61.3% of the online share of the appliance industry, Tmall has only 28% of its rival Tmall, and only 9.8% of suning.com's joint suning.com. Jingdong electronics is already the first line of the Chinese household appliance industry.

But Jingdong's ambition is more than that. The 12 "electronic commerce regulations" will make the platform.

The traditional "play" was completely overturned.

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