The Selling Process Of Paige Denim In The Past 2 Years Has Been Terminated By Lion Capital.

UK private Holdings Company

LLP confirmed that it was completed in mid September to Losangeles high-end.

The acquisition of brand Paige Denim has ended the nearly 2 years of the selling process.

According to the world clothing and shoe net, as early as the end of 2015, the market has already heard that the private Holdings Company TSG Consumer Partners LLC, holding Paige Denim in July 2012, invited investment banks to deal with the sale and seek to quit. At that time, the source said Paige Denim's valuation was as high as $400 million, or 12x EBITDA.

Now, citing people familiar with the matter, it is pointed out that the paction of Lion Capital LLP will only give Paige Denim a price of about 150 million US dollars, only 7.5 times the brand's annual EBITDA 2000 million.

According to data from consumer research firm NPD Group Inc., the cowboy industry has rebounded after the downfall of casual sports apparel over the past few years.

In the first 12 months of June 2016, sales of men's and women's denim clothing increased by 2% to nearly 13 billion US dollars.

Sales of products recorded an increase of 4%.

But many of the top high-end brands founded in Losangeles are still struggling. In July 6th this year, True Religion Apparel Inc. was established for 15 years to file for bankruptcy protection. Although its owners, Towerbrook Capital Partners LP, and other creditors agreed to cut a large part of the debt of over $350 million, the brand still had to close 27 of the 140 stores.

In 2013, Towerbrook Capital Partners LP spent $824 million to privatize True Religion Apparel Inc., which was then listed on Nasdaq, with a premium of 9%.

Last year, Seven For All Mankind could only be sold to the Delta Corp. Industries Ltd. (Deda Guy Ley) group of 120 million by the VF Corp. (NYSE:VF) and the other two brands.

On the other side, J Brand, which is currently controlled by the Uniqlo UNIQLO parent company Fast Fast Retailing Co. Ltd. (9983.T) fast marketing group, has been unable to create profits for the group for 80.1% of the shares.

Even if Paige Denim is profitable, insiders will not be able to reach the target.

Paige Denim was founded in 2004 by Paige Adams-Geller, Michael Geller and Michael Henschel.

Paige Adams-Geller Adams-Geller has become the sole female founder of high-end jeans industry, and is the creative director of the brand.

Since its establishment, Paige Denim has launched women's wear, men's wear, maternity dress, small code series, and knitted, coats and dresses. It has 8 independent stores, and also sells luxury goods companies such as Intermix, Bergdorf Goodman, Harvey Nichols, Printemps and other luxury goods providers such as Net-a-Porter and Farfetch.

In July 2012, Paige Denim acquired private Consumer TSG Consumer Partners LLC, which focuses on high growth consumer brand investment.

The brand portfolio of TSG Consumer Partners LLC includes cheap cosmetic brands that have been listed, e.l.f. Beauty Inc. (NYSE:ELF), and fashion e-commerce Revolve.

The new owner, Lion Capital LLP, has invested in American Apparel, Jimmy Choo and La Senza. Currently, there are AllSaints, John John, shoe brand and American Apparel management company, such as apparel company.

Paige Adams-Geller will continue to create the brand's future with Lion Capital LLP.

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