Now The Rich Birds Are In Debt. 4 Billion 200 Million, From The Bad News, We Analyze The Development Trend Of The Domestic Footwear Industry.

From the recent year, the shoe industry in China

It always seems not to be peaceful. First of all, it is BELLE's withdrawal from the Hongkong market, and Daphne is also the trend of closing three stores one day.

Today, what is even more shocking is that once rich as a giant shoe giant in China, it has been reported by CCTV to pay 4 billion 290 million yuan in debt. This series of events has been increasingly puzzling. What has happened to the shoe industry in China?

Rich birds owe debts 4 billion 200 million

From CCTV reporter's report, we learned that following the notice issued by the China Securities Regulatory Commission on March 21st, the Fujian regulatory authority of the CSRC issued a warning letter to the rich birds shortly before, because it provided guarantees to the related parties, violated the provisions of the company law, and affected the company's solvency.

The related party, which is guaranteed by the rich birds, is actually a guarantee amount of 300 million yuan for the Fujian province rich bird mining group company, which is the same controlled shareholder. Besides, the rich bird also provides guarantees for other related companies.

Mr. Luo, chief financial officer of Limited by Share Ltd, fortune one, is one who makes bank deposits for other people to make pledged security. There are about ten or two billion guarantees for pledged loans, that is, compensation.

In order to solve the huge debts, the company issued a total of 2 billion 100 million yuan of corporate bonds and private bonds in 2014 and 2016 respectively.

But in April of this year, fortune birds failed to pay interest and cash on time, resulting in substantial breach of contract.

As the trustee of creditor's rights, Guotai Junan announced that as at the end of February this year, the total amount of loans made by fortune birds would total at least 4 billion 290 million yuan, and the relevant funds would probably not be recovered.

Reasons for the sluggish footwear industry in China

In recent years, China's footwear industry is facing severe challenges due to many factors such as barriers to international trade, appreciation of the renminbi, rising prices of raw materials and labor shortages.

In the global footwear industry, China is undoubtedly the most powerful legion, because in the global annual output of 15 billion pairs of shoes, the "made in China" has more than 10 billion pairs.

However, in 2008, the unique Chinese footwear industry started a new fission. In the international trade barriers, RMB appreciation, raw material prices and labor shortages, especially the implementation of the new labor contract law, the Chinese footwear industry has been facing severe challenges and tests.

The future development trend of Chinese footwear industry

The development of China's footwear industry is bound to come from the low end.

In the middle and high-end market, it is necessary to change from quantity to quality and efficiency. Upgrading and upgrading is the way to go.

The volume of production and exports may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow.

The pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation and standardization will move towards the road of industrial upgrading. Some enterprises that rely on the cost of production will be pferred to the mainland where the cost of production is more advantageous. For example, the footwear industry in the Pearl River Delta of Guangdong has begun to shift to the relatively backward areas of the East and West wings, and the footwear industry in Wenzhou has shifted to the western region.