Hawkers Joins One Of China'S Most Important Online Shopping Festivals, Tmall'S "618".

In China, "618" is similar to the black Friday in the United States, and there are a number of discounted promotional activities.

European brand Hawkers brings new landing in 2018 Tmall International And the Asian version of sunglasses, specially customized for Asian faces.

June 18, 2018

In China, the "618" keeps growing every year and has become one of the most important shopping festivals.

Spain's Sunglasses brand giant Hawkers has joined the online shopping festival on Tmall international platform even more than the US "black Friday", which is only the ninth month of Hawkers's landing in the Chinese market.

In this online shopping festival, Hawkers, a brand from Europe, gave considerable promotional and discounts between June 1st and June 20th. According to the real time ranking data of Tmall official tools business in June 1st, Hawkers was ranked twentieth in the thousand brands of panning sunglasses.

The surprise is that in 2018, Hawkers launched the new trend of Blue Jay, Hills, Venom, Omnia and so on, and has already made special customization with Keith Haring. This is a street culture artist who swept the New York in the world and influenced the whole world in 80s.

Hawkers calls many adjustments to the Asian version suitable for Chinese faces, such as soccer star Messi. Customized During the "618" period, he also introduced a limited edition package with the Russian World Cup. These Asian glasses have adjusted the length and width of the spectacles, and the width of the nose beam, and even improved the packaging on the basis of keeping the original design.

about Hawkers

Hawkers is an enterprise born on the Internet. Its goal is to provide high quality sunglasses brand to consumers at reasonable prices, thus leading the reform of the industry. In just four years, Hawkers has become the third largest brand of sunglasses in the world and Spain's ten largest international fashion value brand.

The company is headquartered in Elche, Spain, and now has branches in Barcelona, Hongkong, Mexico City and Losangeles.

Hawkers is based on the strategy of digital marketing, breaking through the bottleneck on the Internet platforms such as Facebook, Instagram and Twitter, becoming the best marketing case and becoming the first company to try product innovation on these platforms.

At present, as the leading brand of the industry's Internet marketing, the company is already trying to cross the shop below the line. In just 6 months, there are more than 25 outlets.