Bosideng Brand Pformation New Strategy Overnight, Thousands Of Stores For New Standard

The image of the shop is brand-new, and the Chinese logo combines the "selling the world 72 countries" to show the brand's international status. At the same time, it also highlights the pride of Chinese brand.

In July 18th, Bosideng announced the brand new logo and terminal store image on the occasion of the "Beijing clothing industry's only national brand planning conference".

And on the night of the new standard, more than 1000 stores in Bosideng all changed overnight.

All the shops have a new look. Chinese logo combines the "selling the world 72 countries" to show the brand's international status, and also highlights the pride of Chinese brand.

It is understood that Bosideng focuses on down garments for 42 years. With its professional quality, it has sold 72 countries in the world, including the United States, France and Italy, and has won over 200 million people.

The national brand plan also recognizes Bosideng's professional ingenuity and international status, so Bosideng can join the national brand plan and become the only selected brand in the clothing industry.

More than 1000 shops were replaced at the same night of the conference, which reflected the determination of Bosideng's strategic pformation.

One night shop for new standard

Bosideng has just released a new logo and a new terminal store image yesterday. Today many people get together to see the new logo on Bosideng store at the door.

It is reported that the more than 1000 stores in Bosideng have changed the new logo, which makes people admire Bosideng's professionalism.

The spectacular spectacle of "one night shop for new standard" has made consumers sigh: "suddenly felt Boston is different" and "it is a Chinese card" overnight. As the first national brand to use pure Chinese font design, the move has won many netizens' praise, saying that "daring to use the Chinese logo is absolutely the pride and example of the national brand".

Looking at the present, sticking to the obscure "foreign name" for its own brand has become the norm of many domestic enterprises.

How to create a truly recognizable and original brand has become a perplexing problem for many enterprises.

As a "Chinese business card", Bosideng abandons the "foreign logo". YISHION's Chinese font design amplifies the cultural connotation of the brand, and activates the brand recognition of consumers.

Using pure Chinese new logo to show brand confidence

Looking at the new logo of Bosideng, we can see that the new logo inherits the brand gene element of Bosideng, and integrates the feather and the wings into the design of "wave" and "Deng". It marks the overall strength of flying wings, and the calm atmosphere reflects the pride of Bosideng as a Chinese brand.

The upgraded terminal store image is designed by the top French design team, integrating the top international design aesthetic resources upgrading line.

Some consumers, after experiencing the upgrading of the store, said: "now entering the store of Bosideng is no longer just buying and selling services, but also a comprehensive experience of brand image, product display and fashion trend."

New brand strategy behind replacement

It is reported that Bosideng overnight shop for new standard, but in 2018 the brand strategy of many major moves.

In Bosideng's national brand planning conference, Gao Dekang, chairman and CEO of Bosideng board of directors, said that Bosideng focused on the main business of the down garments in 2018, enlarged the brand competitive advantage, integrated global resources, and comprehensively upgraded product strength, channel power and brand power.

Replacing the new logo and upgrading the store image as one of the key moves in upgrading the channel system, Bosideng will also adapt Rio to the mainstream channel of brand positioning, and gradually explore the pformation of the retail mode that is closer to the market and consumers.

And Bosideng was selected as the national brand plan to join the national platform to enhance the brand influence. Besides, Bosideng will visit the global high potential activity and pass on the brand value to consumers.

At the product level, Bosideng strengthens the advantages of its fist and works with world-class suppliers and designers to optimize and innovate in terms of design, raw materials, technology, technology and performance.

Vice chairman of international feather and feather Bureau

It is very optimistic about Boston's future. "China's down jacket".

It has the best quality down raw materials, production technology advantages and broad consumer market.

Bosideng took the lead in becoming the brand of the selected country's brand plan, and promoted the wings of the leading brand of the industry.

We have reason to believe that our Chinese brand is the best. "

Jun Zhi consulting chairman and competition strategy expert Xie Weishan is full of confidence in Bosideng's new strategy: "Bosideng worked in the field of down garments for 42 years. In consumer cognition, Bosideng and down garment category were equated. Today Bosideng's strategy is based on 42 years of assets already formed, and its brand advantage in the future is going back to the 42 year's down business category.

With such a huge market in China, Bosideng becomes China's number one and must be the number one in the world.

Gao Dekang confidently expressed this time.

Overnight, thousands of stores change the new logo.

Conform to the market trend and implement the determination of brand strategy upgrading and pformation.

In the next ten years or even twenty years, Bosideng will continue to focus on the main business of the down garment industry, and stick to the dream of "Bosteng warm the whole world" and create "China card", leading the Chinese down jacket.

Towards internationalization, let the world witness the new image and strong strength of Chinese brand.