Qinghe Cashmere "China Well-Known Trademark" Lineup Adds Another Member.

Recently, "Yu Teng YUTENG" was recognized by the Trademark Office of the State Administration for Industry and commerce as "China's well-known trademark".

It is the Trademark Bureau of the State Administration for Industry and commerce, a trademark type according to the application of the enterprise and officially recognized.

Well known trademarks are created in accordance with international and domestic intellectual property laws and regulations to fully protect the legitimate rights and interests of the owners of well-known trademarks. The purpose is to reasonably protect relevant trademark ownership, maintain fair competition, and stop infringement of the exclusive right of trademark to others, which is widely known and enjoys a high reputation in China.

As the largest distributing center for cashmere processing in China, the largest cashmere spinning base in the country and the largest network sales base for cashmere products in the country, Qinghe County has been awarded "cashmere products".

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The title is the pilot area for the first batch of regional brand construction of industrial clusters in China.

The county has more than 180 enterprises with deep processing of cashmere, and 29 enterprises are among the top 100 cashmere industries in China. They have produced 3 well-known trademarks in China, 44 Chinese fashion growth brands, 10 famous provincial brands, and 4 famous brand names.

Qinghe cashmere industry started in the 70s of last century and started from the initial processing of cashmere combing. After forty years of development, Qinghe has become the leading industry in Qinghe economic development and an important cluster industry in Hebei province.

In order to speed up brand cultivation and promote the sale of cashmere products, Qinghe County invested 1 billion yuan in 2006 to start building the largest cashmere product market in northern China, Qinghe cashmere products market.

The total planned area of the market is 989 mu, with a total construction area of 600 thousand square meters.

The completion of the market has made the cashmere enterprises of Qinghe have a stage competing with the international and domestic brands, and also made Qinghe a window to show the overall level of cashmere industry to the outside world.

More than a year after the completion of the market, Erdos, deer king, Jen Bei, Heng Yuan Xiang, Zhao Jun, leather dog, crocodile shirt and other domestic cashmere famous brands have settled in the market.

At the same time, a large number of Qinghe local brands also gathered here and grew up rapidly, and the cashmere brand "rookie" of Hua Jia Na, Meng Dan Mei, Bei Guo Jiao, new era, Yue Xin and Wei Li Si began to appear in people's vision with more and more familiar images.

With the rapid growth and development of its own brand, Qinghe cashmere enterprises are also relying on their unique advantages to cooperate with well-known enterprises in the industry.

Erdos, Heng Yuanxiang, deer king, sunshine, crocodile, and foreign brands such as Louis Weedon and Lauro Pia Aa have established OEM and ODM cooperation with Qinghe cashmere enterprises.

With the maturity of brand operation experience and the continuous improvement of quality control and R & D level, more and more deep processing enterprises are no longer satisfied with OEM or foreign trade for other enterprises, but are working hard to cultivate their own brands.

The brand effect of Qinghe cashmere is further manifested by the easterly wind of e-commerce.

In 2016, according to the actual development of the market, Qinghe proposed the development plan of cashmere town with cashmere products as the core.

In early 2017, the provincial Party committee of the Hebei provincial government officially designated Qinghe cashmere town as one of the 30 key cities in Hebei Province, becoming an upgraded version of the cashmere market.

Predecessor was founded in 1994, Qinghe County Yu Teng cashmere Co., Ltd., in 2003 it was renamed Hebei Yu Teng Cashmere Products Co., Ltd., located in the "Cashmere capital of China" and "China's cashmere textile city" --- Hebei Qinghe County international cashmere Technology Park, is the famous Hebei cashmere fine processing enterprise.

Yu Teng cashmere grows 8000 mu of organic pasture in Ordos in Inner Mongolia. It takes the United States and the European Union organic agriculture Ordinance as the standard, and cashmere goats are bred and bred with the concept of natural green. The cashmere produced is in conformity with the organic standard implemented by the global alliance of control alliance. It has become the first and only organic cashmere certification and processing enterprise in the world, and is the founder of organic cashmere.

The company has raw materials branch in Inner Mongolia, Qinghai and Liaoning. The main raw materials are Inner Mongolia Alashan, Xinjiang Altai and Qinghai cashmere world top cashmere. The comprehensive economic strength of scale, output value and efficiency ranks the forefront of the industry.

Yu Teng cashmere has been firmly committed to the road of technological innovation and sustainable development since its establishment more than 10 years ago. In December 2015, it was recognized as a famous trademark enterprise in Hebei province and a high-tech enterprise in Hebei province. It has been appraised by the Chinese Livestock Products Circulation Association and other relevant departments as one of the top 100 enterprises in China cashmere industry, the Chinese product quality assured enterprise, the Chinese quality integrity enterprise and the Chinese cashmere industry comprehensive competitiveness 10 strong enterprises.

The company has a good reputation, excellent quality and scientific and standardized management, with "moral character, quality and brand" as the management concept, and build the world's top cashmere brand.

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We will continuously develop new products of cashmere, maintain quality products, continuously expand domestic and foreign markets, provide customers with the most satisfactory products, and firmly establish the position of high-end cashmere suppliers worldwide.