The Latest Strategic Cooperation Agreement Between Taiping And Suning Will Open The KA Strategy.

On the morning of August 23rd,

Reached a strategic cooperation agreement with Suning group.

Zhang Jiangping, chairman of the board and vice president of Suning group and Jin Ming, President of Suning real estate group, signed as representatives.

Zhang Jiangping (left), chairman of the Taiping bird group, signed a strategic cooperation agreement with vice president of suing group and President of Suning home group Jin Ming (right)

Photo at the signing ceremony

Pacific bird group

With regard to the new channel of shopping center, we have discussed deeply the retail ecology of the whole channel under the online and offline channels, the new consumption scene under the extreme wisdom retail, the new dialogue context of creating brand and the new generation of consumers, and reached a high degree of consensus. At the same time, we further confirmed the intention of in-depth cooperation and signed a strategic cooperation agreement to jointly lay out the commercial layout.

At the strategic meeting, Zhang Jiangping, chairman of Taiping bird group, introduced the brand development direction and strategic plan of brand culture and differentiated echelon. Zhang Jiangping said: "the rapid growth of Taiping bird can not be separated from the synergy of brand power, product strength and channel power.

In terms of channels, offline shopping centers and online networks have become the two major channels for high-speed development. Shopping centers that combine all kinds of brand shopping and eating, drinking and playing together have become the offline consuming places for young people.

Zhang Jiangping also introduced the Taiping bird Hangzhou flagship store, which will open in August 28th, and the "future brand flagship store will be the retail site to build the PEACEBIRD+ trend platform", Zhang Jiangping said.

Jin Ming said: "Pacific bird has" bird spirit ", as domestic retail.

The brand of head, the layout of smart retailing and the strategy of collective Store coincide with Suning's spirit of creation.

Suning real estate inherits Suning's excellent genes in the retail business field, concentrates on retailing as the core, concentrates on concentric and multi circle development strategies, and firmly grasp the current retail market trend, creating a smart retail scenario.

In the recently released report on the performance of the Pacific bird year, Taiping bird stores in the first half of 2018 continued to expand, and direct channel revenue increased rapidly.

Up to the end of the reporting period, the number of offline stores was 4307, an increase of 2.57% over the same period.

In the first half of 2018, the revenue was 2 billion 293 million yuan, an increase of 8.65% over the first half of the year, and the operating income of offline outlets was 1 billion 485 million yuan, up 19.97% over the same period last year.

This year, the group also hatched bainin and introduced the brand of Taiping bird nest.

Taiping bird revealed that in the future, the Pacific bird will open the KA strategy in the channel layout, establish a good strategic cooperative relationship with the KA group, and make reasonable plans for each other's projects, integrate resources, and create resultant force to form a scale.

In addition, it will focus on promoting the brand collection store strategy. In the future, the brand collection store will be used as the retail site to build a tidal platform PEACEBIRD+. In addition to the presentation of the cosmological products, the 360 degree brand deep diving, and the comprehensive experience of spike killing imagination, the collection store will also build together with the consumers to bring the surprise from the brand, whether it is the first marketing / limited product, or the marketing campaign around the brand proposition, to create a social interface for consumers, and to provide consumers with social topics.