Milan Fashion New Force PRONOUNCE Launches Joint Series With China National Brand A21

The two word "tag" has always been a controversial word among young people. It has been rapidly recognized in the social circles of this generation through the explosion of Internet information.

As we all criticised, today's young people are born with a sense of inhumanity. They often live to be the most annoying of themselves at all times. They always feel constrained and hesitate to make decisions. Others think that this generation of young people is the best.

Icon, from the trend of autonomy to the interpretation of identity has never stopped.

With the tag, this generation of young people seems to have slowly learned how to disguise themselves in the crowd, to hide their true selves with attachments, but rarely think of the way to face themselves.

"Young refuse labels" can bloom itself.

To this end, with a resonating social status quo as a breakthrough, young

Brand A21 and trend

The first cooperative series of clothing and symbiotic youth new proposition - "young regardless of 3721" to inspire young people.

And the birth of "youth no matter 3721" theme.

With the PRONOUNCE brand two, 85 after the designer Zhou Jun and Li Yushan gave the answer is: open the label, calm face, while young and uninhibited self.

They believe that the "labelling" of the social argument is only for the young people to prove their identity, and can not really make them live.

As a traditional Chinese slang, "no matter 3721" contains an emotional resonance and catharsis. It interprets the attitude of young people who "never compromise", "do not follow" and "do not follow blindly". Through the pmission of ideas, young people can set up the correct attitude and the value is affirmative.

The resonance between A21 and PRONOUNCE is exactly the same as that of the two brands in the early days of brand creation. They also have a like-minded brand culture and values, striving for young fashion, making voice for young forces, and keeping the curiosity and attitude of young people.

Do "have an attitude" and "have a temperature" of national goods

A21 and PRONOUNCE also serve as pioneers in breaking the trend of young fashion.

In addition to brand value pfer, product design is like "easy to wear. Nottrying too hard" mentioned in the design principles of Pronounce brand.

A21 also believes that design products, like design life, require clothing to match personal experience, while young people need to find a self consistent attitude towards life. This is also a hint that the young people should dare to live on their own.

[A21 X PRONOUNCE 3721 theme series]

The theme series of the two cooperation has implanted the core idea, and has jointly developed a series of winter and autumn sweaters.

As well as jacket jacket and so on, through the full motion version and the rich fluorescence color combination, simultaneously prints the pattern design to match, perfectly interpreted young people's self-confidence and the bold manner, thus echoes "young regardless of 3721" the theme.

[A21 X PRONOUNCE image blockbuster]

From the theme and visual style, we can see that the mobile scenes of retro feeling, colourful and interesting are visual inspiration, and we can highlight the fashion rhythm and attitude of the product through the use of "3721" neon lights, model expression and tone, and then extend the concept of the show on the regular life.

Solidarity and breakthrough behind the tide brand

In fact, under the current trend, there is a lot of cooperation between Chinese brands and fashion designers. However, a lot of cooperation is often devoted to the establishment of a flashy relationship.

The difference between A21 and PRONOUNCE lies in the fact that the basic style is used in depth, and finally achieves a balance with reality, so that clothes can be returned to "people", and every product becomes the most desirable single product.

In collaboration with A21, PRONOUNCE designer explained in an interview:

"When A21 finds us, they are looking for a product that resonates among young people, because the two sides did not set a precondition for cooperation in advance. This is a very coincidental process.

When putting concept elements into product design, it is a very good experience for us to combine the concept of brand and fit everyday products. It is a very good experience for many young people who are pursuing fashion. They can not only dress in a big sense of fashion, but also change their personalities in everyday scenes. Other brands may give you a very cool coat, but it is not designed to match you with other daily clothes, but is in line with A21. As we have said, "new business and business are not contradictory", realize the idea of how you want to take it.

Just as the concept put forward by the two sides cooperation is "young regardless of 3721", young people do not need to restrain themselves, they may not blindly follow suit. They should realize the spirit of self confidence and brand drive, and find their own attitude and face to life attitude.

As for brand products, attachment value is not necessarily flashy, but needs to be better described through design and concept grafting.

Through the cooperation of A21x PRONOUNCE, it is inevitable that we can reconsider the significance of the joint name. At the same time, we also expect more surprises from both sides in the future.