2018 In The First Half Of The Year, The Performance Of Outdoor Products Listed Companies Increased Or Decreased.

In the first half of 2018, the performance of outdoor products listed companies was different, with the performance increasing or decreasing, and the industry growth rate slowing down.

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The overall situation of outdoor products industry is not very optimistic compared with the trend of vigorous growth and rapid growth.

In the first half of 2018, the Pathfinder achieved a business income of 877 million yuan, down 31.38% from the same period last year, and realized a net profit of 24 million 120 thousand and 800 yuan attributable to the listed shareholders, down 69.47% from a year earlier.

For declining performance,

According to the report, the decrease in business revenue was mainly due to the sharp reduction of international air ticket service in travel service, and the decrease in net profit was due to the completion of the general election of the board of directors at the end of November 2017. The new management based on the sustainable development plan adjusted the original aggressive sales plan, and slowed down the over season goods clearance compared with the same period last year, resulting in a substantial increase in the stock price depreciation during the reporting period compared with the same period last year, resulting in a larger decrease in net profit over the same period last year.

Pathfinder said that it will gradually peel off and withdraw from outdoor business and continue to integrate related travel business and sports investment projects, enhance outdoor ecological synergy and enhance the competitiveness of the company in outdoor products industry.

In the first half of 2018, operating income reached 357 million yuan, an increase of 12.18% over the same period last year. Net profit attributable to shareholders of listed companies was 38 million 849 thousand and 100 yuan, down 14.1% from the same period last year.

In 2018, strategic planning will change the company's operation mode in essence, and change from wholesale and multi-channel investment to focus on retail stores and franchised stores.

In the first half of the year, the company adjusted and adjusted the national franchisees, and closed shop with poor business performance and low efficiency. Meanwhile, it upgraded and upgraded the image standard of self operated stores.

As of June 30th, there were 348 stores in the country, including 21 Direct stores and 327 franchised stores, compared with 41 in the end of 2017.

Sanfo outdoor revenue 205 million yuan

Sanfo achieved 205 million yuan in the first half of the year, an increase of 25.5% over the same period last year, and realized a net profit of 2 million 568 thousand and 400 yuan attributable to the listed shareholders, an increase of 452.36% over the same period last year.

As of June 30th, Sanfo outdoor opened 39 professional outdoor products chain stores in 16 cities nationwide, with an area of 17 thousand square meters.

During the reporting period, the company's own brand operating income was 29 million 696 thousand and 300 yuan, accounting for 14.45% of the company's revenue.

The revenue of the company's store business is 102 million yuan, accounting for 49.94% of the company's revenue.

The paction volume of the company's self built platform and the three party sales platform is 51 million 395 thousand and 100 yuan, and its operating income is 41 million 134 thousand and 700 yuan.

Judging from the business situation, Sanfo outdoor first half year outdoor products revenue was 201 million yuan, an increase of 28.21% over the previous year, and outdoor service revenue was 4 million 149 thousand and 600 yuan, down 38% compared to the same period last year.

Outdoor products enterprises increase or decrease

Last week, we combed the first half performance of the local women's clothing group. Obviously, compared with the vigorous growth of the women's clothing industry, the outdoor products industry looks dull and sluggish, and the overall situation is not very optimistic.

In the outdoor products market, Pathfinder, animal husbandry,

No doubt it is a local representative brand enterprise. From the development data of these three enterprises, we may be able to spot the leopard and discover the development scale and trend of the domestic outdoor products industry.

In the first half of this year, the performance of 3 outdoor products listed companies were different, and the revenue and net profits of Pathfinder both fell sharply. The increase in earnings was not increased by Sanfo.

From the point of view of operating income, the two outdoor businesses of Mu Gao Di and Sanfo achieved positive growth in the same period of revenue, of which the Sanfo outdoors rose the highest in the same period, reaching 25.5%.

From the perspective of net profit, only 3 of the enterprises in Sanfo realized positive growth in net profit, and the growth rate was strong, reaching 452.36%.

Among the 3 companies, Pathfinder is the only company that has a net profit margin and a double-digit drop.

Slowdown in outdoor products industry

Since 2001, the outdoor products market in China has gone through a period of rapid development.

In 2001, the scale of China's outdoor products market was only 180 million yuan, and its growth value was 25 billion 130 million yuan in 2016.

The scale reached nearly 30 billion yuan.

After experiencing the golden development period of 2008~2012, the outdoor products market in China has slowed down since 2013, and has become the lowest growth rate in sixteen in 2017.

2017

The survey report shows that the total retail sales of outdoor products in China amounted to about 24 billion 460 million yuan in 2017, and the annual growth rate of retail and wholesale markets was the lowest since 2002.

However, despite the slowdown in the industry, from the perspective of the development of China's outdoor products market, it is still a period of growth and pformation, with huge and potential market space.

Under the joint promotion of national fitness, e-commerce, capital intervention and other factors, the extension of outdoor products industry has been expanding. Many sports, fashion and leisure brands are scrambling to set foot in or increase the number of outdoor products. This is a new field with huge room for development. For example, Anta sports has recently acquired the international famous outdoor bird's parent company, amfam sports.

There are more and more new entries and participants.

Competition is becoming increasingly fierce.

In the process of intensified competition, with the deepening of industry adjustment and pformation, and the continuous improvement of the retail environment, the brand awareness, market share and overall strength of the local outdoor products enterprises are also constantly improving. The field of the overall market coverage tends to be rich, and the industrial expansion and upgrading become the industry consensus.

I believe that in the next few years, the domestic outdoor products industry will enter a healthier, more balanced and sustained growth period. In the future, industry competition will continue to develop with the strength of local outdoor brands and the competition of comprehensive strength.