Has The Wedding Rate Continued To Decline, And Has The Wedding Dress Industry Affected?

Vera Wang group announced its cooperation with Zhou Dafu Jewelry Group and will launch a senior jewellery Series in mainland China tomorrow.

This is also the cross-border cooperation of wedding dress brand and jewellery chiefs this year. The product consumption and service consumption brought by the social phenomenon of "marriage" has been gradually formed as a link industry cluster with wedding dress production, photography, jewelry, wedding banquet and service as the core. Today we focus on the design and production of wedding dresses.

Referring to the social phenomenon of "marriage", we will have to mention the declining rate of marriage in recent years. Will this phenomenon have a great impact on the supply and demand of the wedding dress industry?

The first is the reduction in the number of married age groups at the age of marriage. The number of people born after the end of the last century has reduced considerably compared with the number of post-90s generation. The millennial generation is not only the backbone of the current consumption, but also a common player who is now entering the society to be expected to enter the family.

According to the survey, the vast majority of unmarried people are not firm, but mostly because they have not met the right people and feel that they are unable to shoulder their family responsibilities.

Coupled with a previous survey conducted by the media, it was found that the 28 year old married people were the most, and then they were 30 years old. Compared to the 20-24 years in a few years, the trend of marriage was overall trend.

This may be related to the popularization of higher education. After graduation, it will be more than 20, and struggle for several years before considering marriage and family.

Nowadays, with the improvement of education and the wide source of information, this generation of young people has very high ideological independence. They do not need to choose to enter family as many years ago because of other people's needs or economic survival reasons. They seek higher spiritual fit and "heartbeat feeling".

Just like that famous saying: bread is my own, and you give me love.

Today's marriage is more like two hearts walking together.

On the surface of the market, there are certain short-term impacts, but there are two points to note.

It also means that more attention should be paid to the sense of ceremony when entering marriage. That is to say, Ta is very concerned about the quality of the additional product of marriage, such as the quality of wedding dress, the view of wedding dress, the service and experience of wedding banquet.

The increasingly demanding quality of consumers is not a bad thing for the wedding dress industry.

Ta may be more willing to invest more in their wedding ceremony, and let Ta consider buying an affordable or even unique custom wedding dress. We call it personal.

The market is far broader than the shadow market in the long run.

According to the data on newly married consumption, about 90% of the newlyweds are willing to spend about 15% of the whole wedding budget. They are used to buy wedding dresses or rent wedding dresses to take wedding photographs. The promotion of health and personalized needs also makes the demand for personal wedding dress market begin to surge.

Although the decline of marriage rate will have a certain impact on the domestic wedding dress market in the short term, the gradual improvement of consumption concept will also increase the demand for high-end products in personal consumption of wedding dresses.

After all, high-end wedding dress brands like Vera Wang are not affordable for ordinary people. With the improvement of the quality of life, they will bring new opportunities for the domestic market.

The demand for personal wedding dress market is increasing.

nowadays

Most of the wedding dresses in China are near saturation, and will only break through in the process of improvement and integration.

As the personal consumption market of wedding dresses just started, the potential of market growth is very large.

We know that in China's wedding dress industry, a certain scale of production enterprises are mainly concentrated in Guangzhou, Shenzhen, Xiamen and Suzhou, and mainly trade processing.

It is worth noting that in the two trade directions of wedding dresses, the sales volume of exports is far greater than that of domestic sales, and even some large wedding dress factories in Guangzhou only do export trade.

In the world, there are a large proportion of wedding dress brands which are processed in the mainland of China. Because of the agreement, this part will not be sold at home, which will lead to the previous domestic market.

Relatively chaotic, cheap and rough imitation wedding dress and foreign high priced wedding dress brand differentiation seriously, to a certain extent, also restricted the development of the personal market.

Although the wedding dress technology and complex decoration make the brand price very high, but in addition to Vera Wang also has many good-looking, relatively high price of the wedding dress brand, perhaps not so complex process, but the design is still pretty.

WHITE by VERA WANG

Let's take a look at Vera Wang's lightweight luxury WHITE by VERA WANG. As the main brand, the parity series has inherited the elegant style, with an average price of about $600-1500, which can be reached by a few thousand RMB, but it is only sold in the US David 's Bridal store.

Free People

The wedding dress of Free People is Bohemia fairy in design. As a whole, it is naturally not so formal. Creative freedom and quality are also the unique characteristics of this brand.

Compared with the traditional wedding dress, it is more avant-garde City sense, price 1000-6000 has, the price span is large, the overall price can meet different needs.

H&M

As a matter of time, Hsu Chi's wedding dress has also been a little limelight. Since its entry into the wedding dress market in 14 years, it has been characterized by its freshness, elegance, natural texture and elegance. Its design is mainly based on lace and crepe, creating a more lightweight fashion wedding dress. The price is basically several thousand yuan.

In addition to these brands, there are many good wedding brands for reference, such as ASOS, Naeem Khan, For Love & Lemons, and so on.

At present, there seems to be no more widely spread brand of wedding dress.

The personal consumption market is also gradually starting. People's respect for marriage and their requirements for wedding dress brands are also rising, or will bring about tremendous changes in China's wedding market.