Alexander Wang Wants To Broaden The Market And Cooperate With Centrino Fashion.

Recently, fashion and lifestyle and entertainment companies signed a strategic cooperation agreement with Alexander and Wang, a new fashion company under Centrino fashion, to open exclusive long-term cooperation in China.

It is reported that the Shanghai Stock Exchange will help Alexander Wang expand its business and market in the Chinese market, and be responsible for brand development and brand development in China, including joint brand design, cross border cooperation and commercial development.

In addition, the stock exchange will help Alexander Wang conduct marketing and public relations business in China to help brands develop in China.

Centrino fashion was founded in 2008. It started with fashion brand management and consulting business. In January 2017, Council of Fashion Designers of America (hereinafter referred to as CFDA) became a strategic cooperation for five years.

In September 2017, Centrino fashion led to a cooperation agreement between Tmall and New York fashion week. In February 2018, it launched the "New York Fashion Week: China Japan" project, which was launched by Tmall with Chinese brand in New York fashion week.

Founded in 2017, IP is a resource cooperation platform focused on the field of fashion, which is to introduce the resources of Chinese and American designers into a unified database, and provide "IP" docking design cooperation, brand joint name, IP authorization, distribution and retail services to the needed business customers.

Cooperation with Centrino fashion is the performance of Alexander Wang to further expand the Chinese market.

According to the women's wear daily, Wang Daren, founder and designer of Alexander Wang in July 2018, began to actively approach new investments, looking for new partners to start the next phase of the group's business, including opening more stores and supporting retail businesses.

At present, Alexander Wang has three direct outlets in China, which are located in Sanlitun, Beijing, Shanghai Rui department store and Shanghai iapm trade mall. Besides, the brand is also sold in Chongqing, Chengdu, Guangzhou, Hangzhou and other three collection stores through I.T, Joyce and lien Crawford.

For Alexander Wang, which is eager to expand its stores, China is a potential market.

According to the founder of Centrino fashion and CEO Fang Tao, Alexander Wang's brand management, joint design, cross-border cooperation and other businesses in China have already had a prototype and direction, but it is not convenient to disclose at present.

From past experience, many consumers are expecting Alexander Wang's joint design and cross-border cooperation in the Chinese market.

The joint venture launched by Alexander Wang and fast fashion H&M in 2014 sparked panic buying around the world. Beijing and Shanghai were no exception. Some even fought in queues.

In 2016, Alexander Wang and Adidas began to cooperate, and today's cooperation series has been launched for several seasons.

In 2018, Alexander Wang and UNIQLO two degrees cooperation, launched the joint Heattech underwear series, also has a good response in social media.

The 2019 annual report of global fashion format released jointly by McKinsey and BoF fashion business commented that China will surpass the US for the first time in 2019 and become the world's largest fashion market.

In this way, the expansion of Alexander Wang lamp fashion brands to the large and fast-growing Chinese market is also the trend.