Gorgeous Pformation Of Public Men'S Faucet Is Sailing - Red Bean Shares Deep Report

Domestic well-known men's wear enterprises, men's clothing steady growth, professional wear growth: red beans for China's early establishment of one of the leading men's wear, strong brand influence, has been certified as "China's men's clothing ten brands."

Since the beginning of 2014, the company has firmly focused on the main garment industry, straightened out its partnership with the industry chain, accelerated the development of the channels, improved the quality of the products, and improved the revenue of the main garment industry. The apparel business in the first three quarters of 2018 achieved a revenue of 15.92 billion, an increase of 40.38% over the same period last year.

Among them, Hodo men's wear /Hodo professional / OEM processing business respectively achieved revenue of 12.14/1.69/2.09 billion yuan, up by 34.6%/379.04%/6.14% over the same period.

Hodo business dress has increased its business since 2017, and now it has an explosive growth trend. At present, Hodo has become a dual driver of revenue growth.

Affected by the stripping of real estate business in 2017, the growth rate of revenue and profit has been affected this year. In the first three quarters, the company achieved a profit of 1 billion 692 million yuan, down 15.18% from the same period last year, and realized a net profit of 1.73 billion yuan, down 69.49% from the same period last year.

It is expected that the growth of revenue and profit will return to the fast development channel after the impact of real estate business is eliminated next year.

The clothing industry has a vast space, strong growth in men's clothing, and a continuous increase in the leading share. Although the growth rate of China's garment industry has shifted to the number of units, but because of the huge increase in per capita consumption level, the space for future development is still very broad.

In the clothing sub sector, the growth rate of men's wear in the clothing sector is relatively strong. The growth rate of the net profit of the listed companies in the 2013-2017 is the main factor of the two growth factors: first, it is benefited from the promotion of urbanization and the trend of consumption classification; on the one hand, the improvement of urbanization and the rapid growth of per capita disposable income promote the branding of low level cities; on the other hand, the "no generation generation" in the first and second tier cities also tend to be cost-effective clothing products because of the pressure of housing and support, and the two is to benefit from the promotion of men's dress pursuit. The new generation of consumers prefer the brand men's clothing with comfortable, functional and cost-effective features.

From the supply side, the concentration of men's clothing has been continuously improved in the past ten years, and the promotion rate is second only to sportswear. The main line is men's clothing style, aesthetic difference is smaller, standardization is higher, and the leading channel, brand, supply chain advantage is stable, and the optimization of the industry structure is conducive to further improving the leading market share.