How Big Is The Heart? How Big Is The Stage? How About The Two Generation Of Beautiful Women After 90? How Do We Write The New Era Of Textile Industry?

"Innovation is always accompanied by risks. This is the connotation of innovation". "Innovation drives high quality life, and strive to improve people's sense of achievement and happiness". In this year's two sessions, the word "innovation" has always been enthusiastic. It is not only a high frequency word in the two sessions of the whole country, but also a high frequency word in the workplace.

Innovation drive, brand guidance and innovation are the biggest draught of the times.

In the eyes of many people, "two generations of textile enterprises" and "returned beauties" are the labels of life.

As we all know, in the growing experience of wishing, we have already carved a word - innovation.

Innovation never does what others have done.

Xu wished to say that when she first had childhood memories, her father had already started her own business, and had done packaging, GPS and e-commerce.

She believes that parents are very forward-looking people, have vision and more courage.

Later, I wish my parents would start their own business and enter the textile industry, specializing in functional materials and finished products. Over the past 10 years, textile products have been exported to dozens of countries.

Brand management is bound to make Chinese manufacturing internationalized.

"A lot of people don't know what to do in the field of brand management, but my parents realized it."

I am willing to say that under the influence of their parents, they have realized the importance of the brand going to sea during their operation. This is an opportunity to study abroad.

In the past, to enhance the added value of brand, it was necessary to hold various events and conferences, and invested a lot of manpower and material resources.

But in a time of aspiration, the way is different.

Brand promotion is more diversified, and the effect is more significant. At the same time, in the fierce competition of foreign trade, the profit is pparent, and the product is updated rapidly.

At this time, the protection and promotion of brand is the strategic thinking of enterprises at present.

1, 4P is an important factor to increase the added value of production chain.

I hope that with my professional knowledge and learning experience, I will bring great help to the company and bring fresh vitality into it.

In the future, I am willing to think that the products will be sold to the whole world for sale globally, and with the help of Alibaba's new international trade digital operation system, making Chinese manufacturing mature and internationalized is the general trend.

2, applying for a patent not only protects its own technology, but also protects the interests of its customers.

Xu wishes to introduce that the company currently has 3 patents for invention, 15 utility models, and has the advantage of product technology and integration of resources in the industrial chain.

It is my wish that the innovative business mode will give new vitality to the technology, and the value created to the market can not be ignored. But once the innovative products are released, they will be easily copied. The interests of the R & D enterprises and the interests of the sellers will be affected.

In this way, patent applications protect the interests of enterprises and protect the interests of businesses selling goods.

Upgrading commodity information, increasing the weight of commodity standardization, and entering the new mileage of textile sales.

In addition to using professional knowledge and constantly enhancing the family brand influence, in this process, I am more and more aware of the importance of company operation efficiency.

For this reason, I am willing to think that if we want to make the enterprise bigger and better, we must solve the problem of standardization today, that is, let the small and beautiful production of enterprises change to scale production.

"Because only in this way can the company achieve mass delivery and achieve a good scale effect."

In exploring the specific implementation path of large-scale production and sales, Xu is willing to use the concept of digitalized "people's freight yard" at Alibaba international station and the related digital products service on the platform.

In the digital "people's yard" of Ali, the upgrading of commodity information and the promotion of the normalized weight of commodities are the best way to sell products.

The "goods" under the figures are the emotional carriers of traders.

Product standardization, through product optimization and technological innovation, builds a definitive commodity for buyers and sellers, promotes efficient procurement of sellers, and makes the process more humane.

In this way, no matter what buyers want to buy precise specifications or ordinary specifications, they can meet with the information standardization of Alibaba international station.

Wishing to sell a very ordinary woolen garment, for example, a woolen garment contains a variety of ingredients, a variety of colors, and multiple unit price choices, and each combination of "composition + Color + unit price" is a heavy process to communicate in the early stage.

But after the commodity is standardized, the perfect commodity information - the determined commodity price - the explicit delivery time - the explicit logistics and freight - buyer's online order, the whole process is clear to the customer, the business according to the specification request releases the commodity and consummate the information (gauge, the price, the production capacity, the delivery time, the freight and so on), after the buyer selects the different module content, small to dozens of orders to the hundreds of thousands of orders, the customer all may choose one line to place the order together, even does not need to communicate with the merchant.

This improves the matching efficiency of buyers and sellers, enables buyers to understand commodity information quickly, and enhances buyers' purchasing efficiency and enhances the effective way of order conversion. For sellers, replenishment and sample selection are more convenient.

The team wishes to dig deeper into the needs of customers, and precise specifications for icing on the market.

In the new trade festival of March this year, Xu hoped that the team could store up nearly 5000 pieces of precise specifications for customers' demand for anti sweat clothes.

Surprisingly, it is reasonable that 5000 precision specifications were sold out in only a week. At the same time, free trade, coupons, coupons and other coupons in the new trade festival in March were also important factors to boost sales.

In the process of business enquiry, there will also be some customized specifications.

With the desire of the team, the team will conduct in-depth communication with the merchants in order to meet the needs of the general specifications, and conduct in-depth research on the information so as to form a sample for testing, so that the mass production will be started before the samples meet the requirements, and the distribution and distribution of the goods will be delivered.

Ordinary specifications will not bring much revenue as a precise specification, but it can increase the added value of the enterprise and even tap the larger market potential.

Data stewards take care of market trends, dig deep into potential customers, and strive to show new ways.

The promise of 90 years has 3 years of buying experience, and these experiences let her know more about how to grasp the market trend and dig deep potential customers.

When there are new customers inquiries to make the demand, we are willing to recognize what customers need faster and give specific recommendations.

Of course, understanding customer positioning and tonal process, Alibaba international station data housekeeper can help.

The number of people is zero distance from customers.

Through Alibaba international station data housekeeper tool, not only can multi-dimensional data analysis and diagnosis, mining market trends and business opportunities; through the trend of goods survey, find investment blue ocean.

For example, a certain period of time, there are many customers to inquiries about a function or product. The first thing that the team wishes to do is to search keywords in the hot data search engine of Alibaba international station, and analyze the hot gradient and hunting businesses. If you encounter blue ocean products, that is the best time to invest in the team.

For example, the antibacterial products developed by the team are products produced through this series of operations.

In this process, we should have a large number of experiments, pay attention to the multiple requirements of timeliness and antibacterial properties of the products, and then have the patent of the antibacterial explosive products of the enterprise, which has set a record of over about 3000000 dollars in the Alibaba international marketing Station in one year.

Focus on March new trade Festival, gathering, gathering and gathering!

Now, in the new trade Festival March, how can we fight this campaign well?

Speaking of commodity standardization, digital marketing is also the main body of sales.

The "Scene" experience and the full channel integration under the digital.

The emergence of brand flow and the creation of explosive products are inseparable from the "data marketing field".

No traffic, no business.

I would like to choose the focus map of Alibaba international website as the first step in data marketing. Through the fast drainage of focus map, we can help to increase the volume of orders and the growth of new customers. In addition, we wish to win the March new trade Festival Hall, the super sea view room and the ocean view room, which are directly related to the explosive products, so that we can conduct in-depth enquiries with customers and sell products according to the needs of customers.

These operations increase the growth rate of new customers in the short term by nearly 90%.

Alibaba international station new trade festival in March, let sales flourish.

In the new trade festival of March this year, the sales target of this month is $1 million.

The surprise is that under the efforts of the members of the enterprise and the help of Alibaba international station, it has only completed a half month's time, and has already overfulfilled the sales volume of 2 million 200 thousand dollars.

And in such a brilliant record, spot sales continued to rise.

I am willing to think that the layout of marketing resources in these big data era is precise and has close relationship with Alibaba international station.

Whether it is data housekeeper in the digital "people's yard", the standardization of commodities or the diversified marketing scenes are the inevitable results of the current sales performance.

How big the heart is and how big the stage is!

I am willing to believe that good products and new digital thinking can be used to maintain the brand and let the "quality + brand" have a dialogue with the world, and it is not a dream to talk with the whole world.

Because this is the era of China's manufacturing, the era of digital integrated marketing is also the era of vigorous development of cross-border electricity providers!

(source: Alibaba foreign trade circle)