Ali Online Shopping Trend Of Agricultural Products: The Number Of Households Increased By 120%

The Alibaba released the first nationwide online shopping trend of "spring ploughing" of agricultural products - "2019 online shopping" spring farming "trend of agricultural products.

The trend shows that the number of farm households who purchased agricultural materials in the Taobao APP Spring Festival Festival (Taobao) was increased by 120% over the same period last year, compared with last year's 200 of the "spring ploughing Festival" in the rural areas of the rural areas of the country from March 20th to March 20th.

The trend also pointed out that farmers' enthusiasm for purchasing organic fertilizer and environmental protection and other biological fertilizers increased. During the "Spring Festival", the turnover increased by 266.8% over the same period last year. The farmers in Sichuan, Yunnan and Guizhou bought 40% of the small farm machinery, and the sales of pig feed decreased by 32% compared with that of "African swine fever", while the goose and quail feed increased 534% and 10 times compared with that of the previous year.

Hubei poor county farmers love online shopping of agricultural materials, three counties have won the top three of GMV in poor counties.

Alibaba said that the trend of "spring ploughing" purchase of agricultural products was affected by policies such as "promoting agriculture and helping the poor" and "zero growth of chemical fertilizers and pesticides" and other factors. On the other hand, it was also the result of actively introducing high-quality agricultural materials and adjusting the direction of the platform.

"March is the time when farmers purchase large quantities of fertilizer, feed and small agricultural machinery.

However, under the traditional market, there is often the situation of selling up and selling, and making a profit by "spring ploughing".

Beginning in 2016, the Alibaba rural Taobao launched the "spring farming and animal husbandry Festival", which reduced the cost of farmers through the form of discount and single package postage with the brand.

Alibaba, the head of Taobao agricultural equipment farm, said.

In order to meet the needs of farmers and promote the national "chemical fertilizer", Taobao has increased the sales of organic fertilizers and environmental friendly fertilizers from the Taobao platform in Ali rural areas.

At the same time, Alibaba rural Taobao also combines professional agricultural service institutions, such as Tan state agriculture, Zhejiang agricultural group, Zhong Nong online and Zhengda Group, Yue Hui fertilizer and other brand enterprises.

During the "spring ploughing Festival", 12 online farming and pastoral production guiding live broadcast classes, organized by farmers and pastoral classes, were organized to enable farmers in the county to know how to do well in the field of disinfection and epidemic prevention, and spring management of fruit trees and greenhouses.

Alibaba also revealed that during the "Spring Festival" period, online shopping farmers accounted for more than 60% of the 80 generation, and the trend of younger farmers was prominent.

Recently, the trend of new farmers entering the Amoy released by Alibaba also shows that after 90s, agriculture is accelerating.

At the age of 25-29, county farmers fell in love with Taobao to buy farm machinery. From February to spring equinox, the purchase volume of arable machinery increased by 103% over the past one and a half months, with an average of nearly 2000 pieces of arable machinery sold throughout the country every day.

On the one hand, the farming community is activating the county's rural economy, and on the other hand, it is changing the traditional production and distribution pattern in rural areas.

In 2018, on the Taobao and Tmall platforms, there were 361 sellers of single store annual sales, and on the whole Ali platform, the scale of electricity sales in the poverty-stricken counties of the country was 63 billion, and the net red agricultural products such as Fengjie navel orange, pakchu and fragrant melon were cultivated.

Behind the net red shop, net red agricultural products, is a large number of young people returning home relying on e-commerce platform for entrepreneurial struggle.

Alibaba big data show that: in 2018, Alibaba County Agricultural Product e-commerce sellers, young people under 40 years old, the proportion of the county and rural sellers has reached 77.5%.

Among them, 80 percent accounted for 32.3%, and 90 percent accounted for 41.3%, which has become the main force to revitalize the countryside.