Champion Centennial Celebration Of The New Listing To Pan Life Movement Trend Change

In recent years, the trend of "Chao brand" has been popular. Without exception, all trend sports brands try their best to cater for the millennial generation.

Setting up online shopping websites, offline stores, finding celebrity endorsements... More importantly, there is no unusual way to design.

At present, China's tide brand market is ushering in an unprecedented acceleration stage.

Champion as a sports brand with nearly a hundred years of history, not only attracted the favor and love of celebrities such as Wu Yifan, Yang Mi, Li Yuchun, Victoria Song, Wang Ou, Bea Hayden and so on in China, but also under the influence of these large flow IP with "super capacity to carry goods", it has gained the praise and love of many fans and consumers, and has gradually become a popular lifestyle brand.

Centennial celebration Century Collection 100th Anniversary Limited surprise sale

Champion has been in New York for one hundred years since it was founded in Rochester, in 1919.

In order to commemorate this landmark anniversary celebration, in addition to celebrating the 2019 annual celebration, Champion will also launch the Century Collection 100th anniversary limit at the official online flagship store and select line store, and use the modern perspective to deduce the Centennial course.

The exclusive patent technology, Reverse Weave (cross stripe weaving) and the jock tag, which have lasted for 81 years, have provided a wealth of inspiration for the Champion100 annual limited Century Collection, with a distinctive modern perspective to show the rich and brilliant history of resplendence.

With the ingenious concealment of the team logo, the names of the names and team names of the sports uniforms and military uniforms are taken as inspiration for the past history.

Taking sports as the foundation to bring forth new ideas and lead the trend of fashion

Champion's brand development has always been closely related to sports. From uniforms to military uniforms, and to famous sports team uniforms, it has always been a symbol of high performance sportswear.

At first, it was mainly made and sold with quality T-shirts until it was supplied with sportswear for us navy training school.

In 2000, Champion weakened the movement function, joined the current trend factors, plus celebrities with goods, joint marketing, flash shop promotion, and so on, the brand began to pform into a trend brand.

In order to meet the increasing consumer demand of consumers, Champion has been innovating new technology and design to promote innovation in the whole sports product area.

The symbolic "C" logo, representing an American culture, has always played an important role in sports and popular culture, and has promoted the trend of tide clothing to highlight personalized needs.

Author: Qiang Xiaoqun

Accelerate the layout of the domestic market, Xi'an is increasingly rich in trend products.

In September 2017, Hangzhou Tower opened the first Champion entity store in mainland China.

Since then, Champion has been opening Shenzhen Vientiane, Xi'an Zhongda international business center, Harbin song Lei Nangang center and Hangzhou ocean ledi port four stores in 4 months, and officially opened the market layout in China.

According to the big data monitoring of win business network, at present, Champion has been stationed in China including 26 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chongqing, Qingdao, Hefei, Nanjing, Suzhou, Suzhou, Suzhou, convergence, and so on.

Xi'an's commercial market has been developing rapidly in recent years. The construction of international metropolis has greatly promoted the call of "West" attraction. Many famous brands and international tide brands have speeded up the development of Xi'an market.

Following the Xi'an Zhongda international business center and Xi'an SEG International Shopping Center, Champion has added two stores in Xi'an market, Xi'an Joy City and Xi'an Yitian holiday world.

In the future, Champion will continue to expand its sales territory and plan to open more new stores in 2019.

At the same time, Champion will continue to pinpoint the consumption demands of the new generation of consumers in pursuit of individuality and self-evident, and is committed to developing more fashionable sportswear with distinctive styles and unique tonality, which will provide the millennial generation the best fashion choice for obtaining identity.