Zhang Dayi, Such As Han Holdings, Landed On NASDAQ And Could Not Escape The Fate Of Breaking The Market.

In the evening of April 3rd, the network operator, such as Han holdings, officially landed on Nasdaq, with the securities code "RUHN". The issue price was $12.50, which is now $9.52, which is 23.84% lower than the issue price.

Feng Min said in his speech: "Alibaba has provided a solid and reliable electricity supplier infrastructure for the realization of the net red ecosystem."

Such as the banner of the network red with their own propagation properties.

For example, the Internet listed by Hong men has created a topic of "net red incubation first stock listing" in micro-blog, with a total reading volume of 21 million 984 thousand.

Its net red hair Bo said celebrating, such as the backbone of the electricity supplier, Zhang Da Yi is listed on micro-blog live, even if this is the case, such as the official opening of the direct break, the stock price has plummeted all the way.

The net red economy is carrying the electricity supplier's ride. It can be said that it is profitable.

The ability of red tape to carry goods is more than the marketing power of many big brands.

According to prospectus, the first fiscal year 2019 (September -2018 December 31st), such as Han electric GMV (total paction volume) was 2 billion 211 million yuan, revenue was 856 million yuan, an increase of 13.98% over the same period, net loss 58 million yuan, a loss of 26 million yuan in the same period last year.

In the 2018 fiscal year, GMV was 2 billion 45 million yuan, compared with 2017 yuan in fiscal year 1 billion 236 million, an increase of 65.45% over the same period.

After listing, some changes have taken place in the ownership structure.

Zhang Dayi's shareholding ratio is from zero to 13.5%, with 2.7% of the voting rights, and the management of the company has returned to the water.

As of December 31, 2018, such as Han Holdings has 113 signed net red, fans reached 148 million 400 thousand, of which micro-blog has 111 million 100 thousand, micro Tao 30 million 700 thousand and WeChat public number 6 million 700 thousand.

To become the top card net red is almost a rare thing. Zhang Dayi, as the pillar of the electricity supplier, supports nearly half of the revenue. After the listing, Zhang Dayi's shareholding ratio from zero to 13.5% is bound to bind it.

In addition, such as relying too much on the head net red, in addition to Zhang Dayi, Dajin, and so on.

However, if the 113 nets were signed, they all had a mild reaction. Their self hematopoietic function was too weak, and they lacked the ability to create lasting benefits.

Although it is full of one of the red pillars, such as the banner of the banner, according to billion euro observation, in July 2017, when micro-blog had opened a personal shop, it was closed in less than a year.

From a vegetarian to a shop, net red, such as culvert needs to invest a lot of pre training costs, as well as online shop service fees, operation costs and so on, since then there are net red pumping, express delivery costs, replacement costs, and so on, resulting in the cost generated by more than 45% of revenue.

With the continuous development of the market, the threshold of net red industry is getting higher and higher, the competition pressure is bigger, and the economic space is continuously compressed.

As far as it is concerned, the challenge is not only high operating costs and weak hematopoietic capacity.

The short video platform represented by jitter, watermelon video and so on began to divide the flow brought by the net red economy, and the marketing network red of the Xiaohong book and other social sectors.

But it is undeniable that the listing of such products has shown that net red has produced great significance in the Chinese economy, and the profession of net red has been accepted and heated by more people.

After listing, it will enter a new stage of development for itself, but when it will be truly profitable, time will tell us the answer.