Collaborative Innovation Link The Next Third China Fashion Customization Summit Held In Keqiao

On the afternoon of May 6th, hosted by the China Fashion Association, Zhejiang Fashion Industry Federation and Shaoxing Keqiao people's government, the third China Fashion custom Summit Forum hosted by the China Apparel Association's customized Specialized Committee and China Textile City Construction Management Committee was held in Keqiao, Shaoxing. The theme of this conference is "collaborative innovation, linking the future". Leaders from the field of clothing customization, experts and relevant enterprises responsible for more than 200 people gathered together to discuss the future development of China's garment customization industry.

Chen Dapeng, vice president of China Textile Industry Federation and President of China Fashion Association, presided over this forum.

Cao Xuejun, deputy director of the Department of consumer products industry of the Ministry of industry and information technology, Sun Ruizhe, President of China Textile Industry Federation, executive vice president of China Apparel Industry Association, Yang Jinchun, director of custom Specialized Committee, Chen Wen, President of Zhejiang Sci-Tech University, Chen Wen, President of Zhejiang Fashion Industry Federation, deputy secretary of Keqiao District Committee of Shaoxing, Zhao Rulang, director of consumer products industry, Li Jingning, deputy director of Lin Peizhu, Zhejiang Provincial Institute of information technology, vice president of the Institute of information technology, consultant of Zhejiang garment industry association, and Secretary General of Zhejiang garment industry association, attended the forum.

This forum is chaired by Chen Dapeng, vice president of China Textile Industry Federation and President of China Fashion Association.

Focus on collaborative innovation and energy industry supply chain

Zhao Rulang, deputy secretary and district head of Keqiao District Committee of Shaoxing

Zhao Rulang, deputy secretary and district head of the Shaoxing Keqiao District Committee, congratulated the Forum on the opening of the forum and welcomed the guests from all walks of life and people from all walks of life.

He said that three years ago, the Keqiao District proposed to focus on cultivating five hundred billion industrial clusters during the "13th Five-Year" period. Among them, closely related to clothing and clothing is the two major industries of high-end textile and fashion creativity.

Through the unremitting efforts in recent years, the fashion taste of Keqiao has thickened, the creative environment has been better, and the development of industry chain integration has speeded up.

All these are rapidly promoting the regional brand effect of industrial collaborative innovation and integration development. Last year, Keqiao fashion creative design led related sales to break through 30 billion yuan, an increase of 25.5% over the same period last year.

Zhao Rulang pointed out that, at present, Keqiao district is taking the whole region's strength to build up the international textile capital of the new era. It is a very important part to speed up the fashion industry and fashion industrialization, including garment customization.

The first two China clothing custom Summit Forum was successfully held in Keqiao, which expanded the influence of Keqiao, enhanced the exchange of industry, promoted a number of cooperation, led the fashion trend, and promoted the integration of industrial innovation.

This forum is bigger and richer, hoping to enhance communication and wisdom through this summit.

Cao Xuejun, deputy director of the Ministry of consumer goods industry of the Ministry of industry and information technology

Cao Xuejun, deputy director of the Ministry of consumer goods industry of the Ministry of industry and information technology, pointed out in his speech that the theme of this forum is "collaborative innovation and linking the future", which can enhance the effective link of industrial belt resources with the "energy saving, innovation, synergy and high efficiency" clothing industry ecology, better meet the people's needs of life, and promote the rapid development of the textile and garment industry, which has positive significance.

She also pointed out in the meeting that consumption has become the main force supporting economic development. In 2018, the contribution of consumption to economic growth reached 76.2%. Personalized customization is a new business mode that meets the needs of consumer upgrading, realizes direct docking between consumers and producers, and flexibly and efficiently meets the needs of diversified consumption, high quality and timely demand. It is an effective way to deepen the structural reform of supply side, accelerate the pformation from manufacturing to service manufacturing, and improve the quality development of manufacturing industry.

Sun Ruizhe, President of China Textile Industry Federation

In a keynote speech at the forum, Sun Ruizhe, President of the China Federation of textile industry, said that in the past seventy years, China has become the largest producer, consumer and exporter of textiles and clothing in the country. It has become the core force supporting the smooth operation of the world textile industry system and an important industrial platform for promoting the coordination and cooperation of the whole economy and culture.

At present, the textile and garment industry is accelerating to become an innovation driven technology industry, a culture led fashion industry and a responsible green industry.

The clothing customization which is discussed today combines the technological innovation of the garment industry and the innovation of the business model. It also integrates the technological innovation of the garment industry and the innovation of consumer culture. At the same time, it also integrates the supply side reform and the upgrading of the demand in the garment industry. So the clothing customization is becoming the frontier highland of carrying the clothing industry to seek "the strength of the country, the win of the enterprise and the life of the people".

He also said in his speech: "it is foreseeable, full of vitality in the field of clothing customization, will usher in a new concept, new design and new strategy of polyester freshman."

In addition, Sun Ruizhe expounded three signals from the three aspects: first, the change of the way of industrial development; clothing customization is a "tribal climatology".

Young, individualized and diversified consumption culture innovation will fundamentally change the homogeneous competition situation of the past textile and garment industry in terms of heavy scale development, heavy capacity expansion and heavy price war. Through the intelligent, collaborative and interactive production mode of mass customization, it will be rooted in the constantly divided "consumer tribes" and realize the high value-added development of heavy individuality aesthetics, heavy consumption experience and value realization.

Second, the change of the cost of Industrial Development -- garment customization is a "technological economics".

When the threshold of cost is too high, it will greatly inhibit the pursuit of fashion customization.

The driving force of new technology is helping to upgrade the "consumption Internet" to the "industrial Internet".

With the pformation of "resource oriented" to "demand oriented", the value chain is easier to be deconstructed and reorganized, forming an ecological circle from the association of single value chains, and forming an ecological system by associated ecological circles. This leads to the exponential growth of innovation opportunities, making "personalized large-scale customization" possible.

Third, the change of the goal of Industrial Development -- garment customization is a "cultural psychology".

We should focus on opening up the supply side, focusing on the supply side and demand side, shouldering the promotion of consumer education and aesthetic appreciation, and integrating the ultimate mission of "quality (Quality Development), taste (Cultural Development) and character (Social Responsibility Development)".

"At present, the development of garment customization industry is giving birth to the concept of" Prosumer "(productive consumer), that is, the combination of producer and consumer.

This interactive, collaborative, democratized and deep value linked production mode is echoing the theme of the Forum: collaborative innovation and linking the future.

Sun Ruizhe said.

Industry leaders meticulous interpretation to explore new development of the industry

Subsequently, the forum entered the guest lecture session.

Experts, scholars, well-known business leaders, online custom business leaders, custom brand designers and other guests were invited to give a keynote speech in succession to examine the current situation and trend of Chinese garment customization from a multivariate perspective, and to explore the collaborative development of mass customization in the upstream and downstream industries.

Lu Ping, director of MAYOR brand of YOUNGOR group, first made a keynote speech entitled "MAYOR and the world's co construction". It shared the brand's cooperation with international high-quality resources to create a global fashion ecosystem; achieved large-scale and personalized industrial upgrading through intelligent production; launched black technology, launched smart marketing; and brand upgrading. Through the development experience of four aspects of electronic platform empowerment, Lu Ping said, "ten years to complete 5 billion sales, and create a YOUNGOR."

Yu Li Da, chairman of Guangzhou public investment Technology Co., Ltd., in the speech entitled "collaborative innovation ecosystem of quantity products", said that the quantity model has many innovations, such as post-sale processing, the strength of the system, no modification, redoing and upgrading of the system efficiency; the fabric development management and control system -- the system of opening trust and forming a win-win mechanism with the upstream and downstream.

"Users, teachers and brands build a mutually beneficial ecosystem, and the foundation of collaborative innovation is trust."

Yu Li Da said that because of this, after 3 years of development, the quantity sold 300 thousand shirts.

Cui You, general manager of Beijing Blue Tower senior fashion Co., Ltd. brings the content of "how to make a customized clothing product plan".

He said that enterprises can collect and form statistical forms accurately through customer information, classify customers' image, and study the relationship between temperature and product planning. In 2018, the spring and autumn sales of materials will be released. According to the above information and data, we can make a comprehensive product plan for next year.

Zhou Haifeng, chairman of Jiangsu Haili Rui Digital Technology Co., Ltd., in the theme sharing of "data driven, AI led, starting from the consumer experience", explained in detail the pformation of garment enterprises in the data age.

He said that the digitalization of the apparel industry chain should start from the consumer experience section, and use the data obtained from the experience side to further upgrade the enterprise's internal and external modules from intelligent manufacturing, intelligent management to intelligent sales, and intelligent feedback.

"The clothing industry in the future is that the service industry is no longer a manufacturing industry. The most important asset of an enterprise is not equipment and factory buildings, but big data. Accurate marketing through data analysis can enhance customer experience and let them pay for it willingly."

Zhang Xiqin, general manager of solo bird group, made the keynote speech entitled "custom-made top-level framework and brand building under irreversible trend".

He said that whether from the consumer side or the brand side, men's clothing customization is the industry consensus and irreversible trend of development. The top-level design framework of enterprises should realize two driving wings: operational barriers (left wing) + Internet (right wing), entity customization (left drive), intelligent manufacturing (right drive).

"Solo customization is the brand leader in the top-level framework, through the brand differentiation, forming the core competitiveness, has now been able to achieve 7 categories of full loading and customization, and through more than 200 stores to achieve a comprehensive layout of the city line from one to four lines."

The second day summit forum is chaired by the Deputy Secretary General of the China clothing association, the director of the member's Department, and the Secretary General of the customized Specialized Committee, Zhao Yabin.

Shao Hongjie, chairman of Shenyang Jen Sheng Technology Co., Ltd., with "technology leading fashion, data driven future", explains the supply chain guarantee of smart stores in detail.

He said that taking customer demand as the center and shaping a new service supply chain, through "horizontal resource integration, vertical data access and full value chain sharing", the company can reduce costs and expand market share, thereby changing the competition pattern.

The digital supply chain will reduce the cost by 20% and increase the revenue by 10%.

At the same time, the company quoted the new S2B mode, creating a new field of women's clothing customization.

Li Feng, general manager of Ningbo micro network technology Co., Ltd. shared his views on the topic of "enabling custom shops to make customization a way of life".

He said that as a dedicated Internet and systematic way of providing supply chains and related services to traditional custom shops, there are now nearly 2000 Custom Brands across the country and more than more than 3000 Custom Stores.

He said that professional clothing as a large volume of orders, can improve the profitability of the custom shop, as well as flat effect.

At the same time, because a company is customized, it has the product capability and the most basic business capability.

Therefore, after making the most basic supplement, the custom shop should attach importance to the business of professional wear. The core problem is the supply chain, bidding, after sale service and funds.

Peng Ding, chairman of Hunan deer King Garments Co., Ltd., has carried out related contents around the theme of "the five skills most needed by the shopkeeper".

He summed up the 5 skills most required by the owner of a custom shop according to his own development experience. He studied learning ability, marketing ability, management ability, brand ability and replication ability according to different stages of enterprise development.

"Good brands are disseminated and must be built by temperature. A multi-dimensional brand strategy must be learned and experienced by mature shop operators."

Yichang's chief product officer Huang garden, with "clothing custom market analysis and industry chain development trend" as the theme, has brought us very professional and inspiring content sharing.

He said that by 2025, more than 50% of the business clothing and business casual wear market will be completed by custom, and the scale will exceed 50 billion. The penetration rate of the crowd in the customized clothing market will continue to grow. It is estimated that in the next five years, the overall garment customization market and the extension industry will break through 100 billion scale, and there will be a large number of customized brands with vertical subdivision.

"Yi Bang people will also upgrade the industrial chain in the future, making use of the cloud cutting platform intelligent manufacturing system, with the help of the third party garment manufacturing industrial park, absorbing small and medium-sized independent professional garment factories, and building a highly controllable supply chain to provide consumers with the ultimate shopping experience."

At the end of the forum, CEO, founder and founder of Rangarin, the chief executive of the Guangzhou Landong Technology Co., Ltd., Fan Jianbo, general manager of Guangzhou Jinding custom Garments Co., Ltd., and Zhang Dongwei, chairman of Beijing lvwei Textile Co., Ltd., held a dialogue and Discussion on how to change the fashion customization to the public demand chain.

The distinguished guests, together with their own industry experience, shared their own exploration and thinking in the field of clothing advanced customization, and conveys the realistic consideration and future anticipation of the capital market for the clothing market.

During the two days of the forum, the organizers also arranged rich docking activities. The CHIC China clothing custom exhibition also set up the booth at the forum site. The clothing, people, Jain Sheng, micro Union, and Shaoxing Yongsheng industry and Trade Co., Ltd., Zhejiang Yuhua Holdings Group Co., Ltd., Shaoxing Xing Kunhua import and Export Co., Ltd., Shaoxing KOH Qiao Hao Hua Textile Design Co., Ltd., Shaoxing Jingyuan Flower Design Co., Ltd., Shaoxing Ke Qiao Embroidery Textile Co., Ltd. and other customized upstream and downstream related enterprises also carried out the display and docking of the company's latest products and services.

At the same time, the organizers also organized representatives attending the China Textile City and the Keqiao Spring Textile Expo to conduct in-depth visits and exchanges on the core issues such as the deep docking of fabric enterprises and customized enterprises, and the "small single quick return".