How About Tmall'S Flagship Store?

A separate beauty accessory flagship store set up in Tmall opened in May 8th.

Up to now, the flagship store has 29 thousand fans.

This brand is known to many Chinese consumers. It started in Shanghai in November 2017, when Tmall launched a new retail mode of "watching and buying".

Virgin beauty's flagship store set up in Tmall opened in May 8th.

On the page of Tmall's Tmall makeup flagship store, you can see that the products include body milk, fragrance perfume, secret gift box, honorable series, body care series, Cosmetic Bag & accessories, travel BUY, selected activities and Wei underwear.

Unlike the Wei Mei underwear store, the flagship store mainly sells products such as cosmetics and ladies' bags of private brand. Underwear is only sold as packaged products and cosmetics, and there are no separate products for sale.

It is reported that sales of underwear and sportswear products of the main business are not ideal, and the cosmetics business has become a department of the Wei Mei brand, which has gained a high digit growth in sales and profits.

In fact, it is inextricably linked to the continued downturn.

At the beginning of this year, the fourth quarter and full year earnings report of L Brands released by the virgin parent company indicated that the profitability of the group affected by the secret fell again, and the net income of the whole year fell 34.5% to 6 billion 439 million US dollars.

Revenue grew 4.7% to $13 billion 237 million over the same period.

The 2018 earnings report of L Brands, the virgin parent company, showed that the overall performance of the company declined, and the channel of the electricity supplier still gave good results.

In the fourth quarter, LBrands's online business increased by 8% compared to the same period last year.

The industry generally believes that online business has become an important starting point for the development of the company.

Let's take a look back at the development of online business in China.

In fact, as early as in 2015, the company tried to sell water in China through agents. At that time, only derivatives such as beauty products and fragrances were sold.

In April 2016, it resumed the business of Chinese agents and landed on Tmall international in November 2016. This is also the first time that officials have reached the Chinese market through e-commerce channels.

In July 2017, Wei formally launched the official flagship store of Tmall, mainly underwear, pajamas and other clothing products.

In May 2018, Wei opened a separate beauty store flagship store in Tmall.

Through the cooperation with Tmall, in just a year, it rushed to Tmall underwear industry Top6, and the main bra was set foot in the industry Top3.

This data also proves that the decision to enter Tmall is correct.

As a selling platform for China's third party online, Tmall has become the main force in China's market.

Despite the good achievements made by China's online industry in China, there are also people in the industry who believe that although the beauty industry has huge profit margins, Tmall's independent beauty shop is now running late and faces many challenges and competitions.