In The New Media Environment, Why Do Textile Enterprises Set Up?

The first training course for new media in textile and garment industry begins today.

Everyone in the moment is deeply aware of the profound changes in the media pattern, public opinion ecology and the mechanism of public opinion generation.

General secretary Xi Jinping emphasized that promoting the media convergence and building the whole media has become an urgent issue facing us.

In recent years, enterprises and institutions that actively use new media in textile industry have been increasing. But at the same time, we also notice that there are many difficulties in the choice of content and the use of platforms.

Based on this situation, on the 29~31 th of May, the China Textile Industry Federation news center and the China Textile union magazine "textile and clothing weekly" played the resource advantages of trade associations and professional media, organized many experts, scholars and industry personages, based on the industry, and based on practical and applied teaching, set up the "first textile and garment industry new media communication training class".

In May 29th, the training course was officially opened at Beijing Institute Of Fashion Technology.

This training course focuses on the analysis of the industry situation, the emergency response of enterprises, the quality of the enterprise press spokesman, the impact of new media technology on modern enterprises, how to make use of the new media to strengthen and enhance the value of enterprises, the analysis of new media practice skills and communication cases, the focal points of enterprise publicity copywriting, the analysis of public opinion analysis and network dissemination, the news photography skills and other new media work system problems, so as to help textile enterprises open up channels for external publicity, grasp the emergency media emergency plan and broaden the field of vision, so as to further enhance the overall level of news propaganda and business capacity of the textile industry.

On the morning of 29, vice president of the China Textile Industry Federation, Sun Huaibin, vice president and editor in chief of the textile and clothing weekly magazine, Wang Qi, general manager of the North costume Innovation Park, a number of industry experts, such as information platform leader, fast track director of science and technology content and many other industry experts such as Huafu, Lu Tai, Hengli, Ordos, Ningbo Group, Tangshan Sanyou group, Shandong Ruyi, snow lotus group, love, Shuyang, Jimo, Humen, Changshu Tianhong clothing city and other major enterprises, clusters, and professional market publicity personnel. A total of 6 people attended the opening ceremony of the training class. Liu Ping, vice president of textile and clothing weekly magazine, presided over the ceremony. "On the morning of the morning of,

Grasp the macro situation of the industry

Clear the point of corporate publicity

Xu Feng, executive vice president and editor in chief of the textile and clothing weekly magazine, first said in his speech that information is everywhere, omnipresent and no need. News and public opinion work is facing new opportunities and challenges.

The era of mobile Internet has brought opportunities to numerous enterprises, but at the same time, many traditional enterprises have withdrawn from this new reform. Therefore, organizing new media training courses is not only necessary for the development of enterprises, but also the inevitable change of the industry in the whole media environment.

As a publication of the China Federation of textile industry, "textile and clothing weekly" has bounden duty on the development of the industry. The new media training course is a new carrier of weekly interaction with industry.

Textile and clothing weekly hopes to understand the achievements and difficulties encountered by the industry in the development through interaction with enterprises, clusters and markets. At the same time, through the media perspective, it can provide more case, empirical reference and solutions for the development of China's textile and garment industry, and also open up the bottleneck of the upstream and downstream industries.

In the industry propaganda work, we must first have a clear understanding of the state policy and industry situation, and grasp the correct direction and method of publicity. This is the foundation of the enterprise media workers.

After delivering speeches, Sun Huaibin, vice president and spokesman of China Textile Industry Federation, focused on two aspects: "establishing the macro consciousness of China's textile industry" and "what qualities should the media workers of textile industry possess".

First of all, aiming at "establishing the macro consciousness of the development of China's textile industry", sun Huaibin describes from the history of China's textile industry that China's textile industry is a long history industry and a dynamic industry, and extends to the development status of China's textile industry. It shows many characteristics such as the industrial cluster and the internationalization of the industrial market.

At present, as an enterprise media worker, it must be clear that China's textile industry has already had a new direction and pursuit, which is embodied in the development of high quality throughout the whole industry. At the same time, the new orientation of China's textile industry, "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry", is taken as a criterion for judging the direction of enterprise development and publicity direction.

According to sun Huaibin, the media workers should learn and master relevant political theories, economic theories, industrial theories and news theories. These theories are the criteria for judging social events and industrial events. There is no theoretical support for them.

At the end of the speech, sun Huaibin put forward his hope for the participants here. The enterprise media workers should become wise, responsible and confident industry propagandists.

Better fish than fish.

Analysis of the key points of news propaganda for enterprises

The first training course for new media in textile and garment industry lasted for three days.

"The birth of WeChat public number has become a turning point in the development of Chinese media. It gives everyone the right to produce content."

Wu Chenguang, an editor in chief of information, made an intuitive combing of the development of Chinese media. "The trend of lowering the threshold of content production is irreversible. The media workers must recognize the reality and follow the trend."

But Wu Chenguang does not recommend that enterprise media workers establish their own media platforms such as APP, whose maintenance cost is not directly proportional to the communication function, but should pay more attention to content production.

Wu Chenguang made four levels of quality content production: topic selection, interview, writing and packaging.

The article, as an example, shows us how to explore the reporting angle of news events. The interview and interview objectives are divided into four levels: the core content of the authoritative person, the core content (the authority does not show up), the authoritative person's position (but not the core content), and the passers-by's position; writing -- attention should be paid to the logical issues, including time logic, spatial logic, causal logic, and the causal logic in the new media age is particularly important. In the text, we should first inform the readers of the results and then explain them, so as to maximize the efficiency and seize the eyeballs. Packaging, that is, the title, has three realms: real, concise and wonderful. Wu Chenguang explains the topic of "good title" and "how to play a good title" with many cases. Topic selection. If you can not master the exclusive information, the unique reporting angle is very important and specific.

For industrial enterprises, we should pay attention to the combination of macro economic environment and their own enterprises, skillfully "expose" their enterprises, and at the same time, pay attention to their connection with the end consumers and the public, and do well in self promotion.

In the afternoon, the training course lasted for 3 days. The course of the course lasted for a period of more than five days. The director of the media evaluation and public opinion research center, Tang Yuanqing, professor and doctoral tutor of Communication University of China, the director of the media evaluation and public opinion guidance research center, Communication University of China, the executive director of the China industry Newspaper Association, the founder of the media tea party, the part-time professor of Lanzhou University journalism school, and the New Media Editor Li Xue of the Xinhua think tank, are teaching students, and will organize students to visit the "central kitchen", the Admiral company and the National Costume Museum of the people's daily.

This magazine will continue to report this activity. Please look forward to it.