Tmall 618 Ended Up: Hundreds Of Brands Traded Billions Of Dollars, Juhuasuan Brought 300 Million New Customers.

This year's Tmall 618, hundreds of domestic and foreign brand The turnover exceeded 11 last year, and over 110 brands were traded over 100 million, and more than half of the users were buying new products at 618. Juhuasuan Tmall 618 brings more than 300 million new customers to the brand. The daily sale brings 420 million orders to the industry merchants.

It is worth mentioning that international brands and small and medium-sized businesses collectively broke out. Chinese goods businesses occupy over 60% of brand names, and PEAK's single day turnover has soared by 4300%. The live broadcast of Taobao is 13 billion, and the direct broadcast business is standard.

Judging from the number of regional spanactions, Shanghai, Beijing and Guangzhou occupy the top three, and Chongqing turnover ranks seventh in the whole country, accounting for 79% of the total after 1980s.

A total of over 110 brands were traded and billions of spanactions were made.

In the first hours of June 16th, Tmall achieved its all day performance last year. Consumer electronics, clothing, cosmetics, food and other major industries broke out.

As of June 18th, 11, including CPB, L'OREAL, City doctor, deluxe, PEAK, Rui AO and other more than 100 domestic and foreign cards traded more than last year's double 11, of which the highest growth rate of over 40 times.

At the same time, Tmall's 618 "billion club" brand broke through the 100 mark for the first time: over 110 brands traded billions of dollars. Among them, the proportion of domestic brands accounted for up to 60%, covering consumer electronics, clothing, food, cosmetics and other industries, the name of the old goods back, the name of the five Fong Zhai also appeared on the list. Back to a joint of gourd's sail Cloth shoes In June 16th, 10 thousand pairs were sold in 1 minutes. In the "one billion club" members, HUAWEI, the United States, millet, Haier, AUX strong occupy 6 seats in the 5 seats, leading the overall brand of domestic products.

Small and new brands also show uncommon hard power. For the first time, the brand SteamOne of the French high-end Hang Hang machine in Tmall 618 was sold for 100 times per day. Herlie Mars, Hua Xizi, Bing Xi Li and dreamtimes benefited from the amazing consumption power of the AI family, and the turnover growth rate reached 20 times. Not long ago, with the perfume brand of the rabbit perfume, the library sold 8000 vehicle perfume in 15 minutes, and 3 minutes in 10 minutes.

Another major feature of Tmall's 618 this year is Taobao's first deep participation. During the 618 period, a total of 600 thousand Taobao merchants brought tens of millions of explosive products. In June 16th, Taobao turnover rose more than 110%. Among them, the Taobao featured businesses which can best meet the personalized consumption demand have surged by 200% over the same period.

Juhuasuan stimulates sinking market energy consumption

Chongqing's purchasing power is seventh.

Whether it is a second tier city or three to six tier cities, there has been a significant growth trend in mobile phones, home appliances, clothing, cosmetics, food and other industries. Consumers' desire for quality life is fully stimulated by the new consumption demand.

Juhuasuan Tmall 618 brings more than 300 million new customers to the brand. The daily sale brings 420 million orders to the industry.

During the Tmall 618, the turnover rate of Tmall 3C digital in the three to six tier cities was 40% higher than that in the second tier cities. Taking apple as an example, the turnover in the three to six cities reached 170%, up nearly 1 times higher than that in the second tier cities.

The rapid growth of luxury consumption is also the best proof of the vitality of consumption. Tmall luxury platform Luxury Pavilion is involved in doubling the number of brands this year. The overall turnover and turnover of luxury goods grew by more than 130%. 618 In the overall luxury consumption of Tmall, the turnover growth rate of three to six cities is slightly higher than that of the second tier cities.

The sale mode of Juhuasuan is also continuing to attack the sinking market, the young people in the town. As of June 17th, Juhuasuan had sold more than 180 tens of millions of businesses, and more than 4700 million explosions had been sold, with over 4200 sales of more than 10000 pieces. Juhuasuan's 1000 yuan treadmill, "100 million note", sold nearly 10000 units during the 618 period, of which 7 of the buyers were town youth. Data show that during the period of Tmall 618, the number of users and purchases of Juhuasuan in the three to five tier cities increased by 100% over the same period last year.

The competition list of urban consumption power also showed a trend that the total number of second tier spanactions was excellent, and the three line and below spanactions grew faster. Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Suzhou, Wuhan and Nanjing became the ten largest cities with the strongest consumption and the highest turnover in Tmall 618 this year. The top ten cities with the highest turnover rate are almost three cities. Xinjiang Bei Tun City has become the most consumptive potential region with its super high growth rate of 104%.

Chongqing ranked seventh of the city in the spanaction, accounting for 79% of the total after the 1980s. In Tmall 618's 3C digital, large household appliances, cosmetics, clothing, food and other categories of spanactions, Chongqing has been outstanding. Among them, Chongqing power consumption in refrigerators, air conditioners and other household appliances ranks fifth in the country.