1St Anniversary Of Fashion And Fashion: Go To International Fashion Group

The continuous growth of China's per capita income has brought about a major trend of consumption upgrading, and has also brought about a growing demand for fashion and differentiated brands in clothing consumption. Many domestic fashion brands have ushered in the best opportunity for development.

In June 22, 2018, di Su fashion (stock code 603587.SH) was listed on the Shanghai Stock Exchange. As a typical representative of China's high-end fashion brands, di Su fashion has won the recognition of the market and established a good brand image with strong R & D design, rich product mix, strategic marketing network layout and all-round brand promotion in the year after the listing.

First, steady growth in performance and brand value.

Since the listing, the performance of Di Su has been increasing steadily. In 2019, a quarterly report showed that the company achieved operating income of 584 million yuan during the reporting period, an increase of 13.53% over the same period, and a net profit of 195 million yuan, an increase of 32.58% over the same period last year. In the past 2018, the sales revenue of Di Su fashion reached 2 billion 100 million yuan, an increase of 7.94% over the same period last year, and net profit of 574 million yuan, an increase of 19.59% over the same period last year.

As of the first quarter of 2019, di Su fashion has 1048 retail outlets nationwide, covering most provinces, autonomous regions and municipalities directly under the central government. In addition, in order to further promote the internationalization strategy of the company, stores in Macao, Japan and other places have been opened one after another.

Excellent business capability and expanding market space bring about the continuous upgrading of the power of fashion brand. In the daily economic news, jointly with the China Enterprise Research Center of the school of economics and management, Tsinghua University, and the "brand list of 2019 Chinese listed companies" published by the think tank, it ranked the thirty-fifth place, and the brand value reached 2 billion 690 million yuan.

Two, the core strengths of diversified business development continue to increase.

Around the market positioning of the high-end brand, since the founding of the local fashion, four famous clothing brands such as "DAZZLE", "DIAMOND DAZZLE", "d'zzit" and "RAZZLE" have been cultivated successively. Each brand has different spiritual connotations, forming a multi-dimensional and deep-seated penetration of the fashion market.

The continuous maturity of the existing brands is only the beginning of all-round development. In the future, it will choose the complementary M & A targets for the existing brands, expand the brand influence with the help of capital, enrich the product categories, and realize the diversified development of business and brand.

Fashion and personalization are inseparable from outstanding design and research capabilities. Adhering to the mission of "let everyone who meets us become better", the company insists on independent design and research and development, and strictly selects the designer team to ensure the differentiation of brand styles and the continuity of brand spirit. At the same time, on the basis of training the designer team independently, di Su fashion also pays attention to the introduction of external forces. Recently, internationally renowned designers of Dior Homme and Kenzo were invited to join the team to further enhance the international competitiveness of the company's brand and products.

It is consolidating and enhancing its position in the field of design by combining its own design team with the international design team. At present, there are nearly 1000 clothing designs in every quarter, and more than 2000 registered copyrights have been registered.

In the future, with the continuous introduction of new brands and businesses, the fashion will further cover the concept of big fashion, and create a brave, innovative and dreamy Fashion Park through the creative personality, artistic charm and deep touch shopping experience. It will become a focus on fashion and an internationally competitive industry group. Author: Shang Li Mu