Bayer And Pharmacist Help Build Platform To Lock Down Market

Bayer and pharmacists will reach a strategic cooperation intention. The two sides will build a one-stop operation platform from the enterprise to the terminal, focusing on the service of "sinking market".

He Yong, general manager of Bayer health consumer goods in China, said: "we hope to establish a terminal marketing system through the precise digital marketing of pharmaceutical Internet platform and the support of pharmacists for professional terminal services and intelligent systems."

Since its inception, pharmacists have focused on serving "small B ends" of small and medium-sized chains, single drugstores, private clinics and health stations. These institutions are small in volume, relatively dispersed and large in size, so it is difficult for enterprises to effectively touch, maintain and build such a long tail market.

The pharmacist helped CEO Zhang Bu Town introduce: "pharmacists will link these small B terminals through Internet technology, and constantly introduce the upstream supply chain and varieties, providing a" super B platform "with more than 1 million 500 thousand SKU and real-time inventory amount over 10 billion.

Data showed that by the end of 2018, pharmacists had covered more than 20 pharmacies and clinics terminals, with annual GMV reaching 10 billion yuan, and monthly orders exceeded 1 million and SKU exceeded 1 million 500 thousand.

At the same time, Zhang Bu Town expressed the hope that through the future cooperation, the products can be passed into the thousand city stores by pharmacists, thus bringing good medicine to consumers outside the five rings.